Unlocking call data insights using AI — Masami Middleton // CallRail

Show Notes

• 02:32
  Extracting insights from call data

  Call data contains valuable insights on buyer intent, sentiment, and customer language related to their pain points and describing your product. Many companies recognize the significance of call data, but without an extraction solution, they cant be used to the companies advantage.
• 05:42
  CallRails powerful partnership with Assembly AI

  CallRail uses large language models for conversation intelligence and buyer journey optimization. By partnering with AssemblyAI, a leader in speech recognition, transcription, and analysis, CallRail can extract call insights and summarize their essence and sentiment.
• 07:45
  How marketers use CallRails large language model for call data analysis

  CallRails solution is accessible to businesses large and small, provides accurate insights via high-fidelity speech transcription, and insights are built into the system's operation. These insights enable marketers to drive sales, efficiency, customer satisfaction, etc.
• 09:36
  Extracting actionable insights from AI driven call datasets

  Sentiment analysis can highlight training opportunities for agents and help with performance evaluation. Keyword spotting helps identify specific keywords related to desired call outcomes, and is also useful for optimizing bidding strategies with Google Ads.
• 11:56
  Leveraging call data for revenue growth

  Conversation intelligence can be used for keyword optimization to drive better-qualified leads to your products. Passing caller information to your CRM, campaigns, and ad platforms enhances lead qualification, campaign optimization, and customer information management.
• 13:37
  Enhancing opportunities for attribution with call insights

  Call data offers an additional layer of intelligence, allowing businesses to gather insights even when customers mention sources that may not have clickable links. By combining call insights with software tracking of attribution, businesses can better determine attribution.