Understanding & optimizing the lead journey
- Part 1 Understanding & optimizing the lead journey
- Part 2Unlocking hidden data within customer calls
Show Notes
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00:00Understanding the lead journey and hidden data.Discussion on leveraging technology to track leads and uncover insights.
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02:45Challenges in lead attribution and visibility.Exploring pitfalls in mapping lead journeys and strategies to avoid them.
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05:20Enhancing lead journey personalization.Innovative strategies for personalizing lead journeys in a changing digital landscape.
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08:10Success stories in lead journey optimization.Sharing case studies of companies improving lead journeys with cutting-edge tech.
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11:40Monitoring KPIs for lead journey success.Key performance indicators for tracking lead journey optimization and driving improvement.
Quotes
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"Customer conversations contain rich first-party data to understand buyers better." - Laura Beussman
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"Conversational AI can aggregate qualitative data from customer calls for actionable insights." - Laura Beussman
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"Technology enables marketers to uncover valuable insights from automated analysis of call data." - Laura Beussman
- Part 1 Understanding & optimizing the lead journey
- Part 2Unlocking hidden data within customer calls
Up Next:
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Part 1Understanding & optimizing the lead journey
Laura Beussman, SVP of Marketing at CallRail, discusses understanding and optimizing the lead journey. In this episode, Laura shares her perspectives on understanding the lead journey and hidden data, challenges in lead attribution and visibility, enhancing lead journey personalization, success stories in lead journey optimization, and monitoring KPIs for lead journey success.
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Part 2Unlocking hidden data within customer calls
Laura Beussman, SVP of Marketing at CallRail, discusses unlocking hidden data within customer calls. CallRail, an AI-powered lead intelligence platform, enables businesses to confidently track and attribute each lead's marketing journey, manage all communication channels, and optimize marketing efforts using AI insights. Laura shares insights on leveraging technology for automated analysis of customer call data, integrating call data with marketing analytics, the impact of sentiment analysis, best practices for data privacy compliance, and applying customer call analysis to develop targeted marketing campaigns and enhance customer engagement.
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