Transforming client feedback into new product features

CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses transforming client feedback into new product features. Learn how customer feedback can drive new product features, optimization, and business growth opportunities. Discover how Simple.io's intuitive marketing software optimizes creative workflows and improves project management for creatives, ad agencies, and marketing teams. Explore seamless collaboration, regulatory compliance, and efficient resource management with their powerful tools.
About the speaker

Darin Lloyd

Simple Marketing Solutions

 - Simple Marketing Solutions

Darin is CEO and Product Owner at Simple Marketing Solutions

Show Notes

  • 00:00
    Leveraging customer feedback for new product features.
    Discussing how customer feedback can drive new product features and business growth.
  • 02:15
    Gathering and analyzing client feedback effectively.
    Strategies to collect and analyze client feedback to inform new product features.
  • 04:45
    Implementing client feedback into product roadmap.
    Ways to prioritize and integrate client feedback into the product roadmap successfully.
  • 07:20
    Examples of client feedback influencing new features.
    Exploring successful implementations where client feedback impacted new features.
  • 09:50
    Risks of relying solely on client feedback.
    Identifying potential risks and how to mitigate them for successful outcomes.

Quotes

  • "That's what gives me a buzz, when I can improve something that we have been doing, make it better, or start something new that we haven't done before, but do it in a way that saves user time or make sure they actually do what they mean to do." - Darin Lloyd

  • "New customer opportunity is where more than 15 of our features come from. And then of course, the existing customers are another good source, but it's harder to get the really good stuff out of them because they're so busy. " - Darin Lloyd

  • "The fastest we've had something from an idea to deliveries is two months." - Darin Lloyd

About the speaker

Darin Lloyd

Simple Marketing Solutions

 - Simple Marketing Solutions

Darin is CEO and Product Owner at Simple Marketing Solutions

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