Three reasons platform excellence is essential to growth — Ted Moser // Prophet
- Part 1Revitalizing your business through the right platforms — Ted Moser // Prophet
- Part 2 Three reasons platform excellence is essential to growth — Ted Moser // Prophet
Show Notes
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02:56Why a platform approach to business is not optionalBeing with the customer during their use journey defines modern brand relevance. Secondly, investors prioritize businesses that travel with customers, adding value and generating data to increase LTV, and a platform approach is crucial to prepare for convergent competition.
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06:46Adopting a platform approachWhile pure-play software companies may face challenges in competing with established platform players, it's not too late for most companies. There are still opportunities for new players to enter the market and create value, particularly those blending digital and physical.
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09:30The dynamics of market competitionNext-gen disruptors are emerging, while original disruptors reinvent themselves to adapt to changing market dynamics. Instead of relying on information monopolies, companies must focus on earning customer choice and optimizing operations for effective management of customer data.
Quotes
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"A platform approach to business existential, not optional. Being with the customer as they use is becoming the definition of a relevant modern brand." - Ted Moser
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"As platforms have emerged, the most relevant brands, the top 10 80% are platform companies." - Ted Moser
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"In a world where the information monopoly is no longer a trustworthy assumption to strategy, platform companies are no longer special and must move to the next generation of ways to win." - Ted Moser
- Part 1Revitalizing your business through the right platforms — Ted Moser // Prophet
- Part 2 Three reasons platform excellence is essential to growth — Ted Moser // Prophet
Up Next:
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Part 1Revitalizing your business through the right platforms — Ted Moser // Prophet
Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. While the choose journey is a well-known concept in marketing, the true linchpin for business revitalization lies in the use journey. Platforms play a crucial role by offering visibility into these journeys, empowering companies to not only grow customer lifetime value but also secure customer choice and drive revenue in a fiercely competitive landscape. Today, Ted discusses revitalizing your business through the right platforms.
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Part 2Three reasons platform excellence is essential to growth — Ted Moser // Prophet
Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. In today’s landscape, it’s no longer optional for businesses to adopt a platform approach. In addition to preparing for modern competition, being involved in the customer's use journey is essential for a brand to be considered relevant in the modern era. Today, Ted discusses the three reasons platform excellence is essential to growth.
