The world of marketing outside of AI

VP of Strategic Consulting at Braze, Mariam Asmar, delves into the realm of competitive intelligence and marketing strategies. Discover how engaging with your perceived competitors can enhance your marketing endeavors by understanding the existing landscape and defining your brand differentiators. Mariam sheds light on the importance of determining unique selling points to stand out in the market.
About the speaker

Mariam Asmar

Braze

 - Braze

Mariam is VP of Strategic Consulting

Show Notes

  • 00:30
    Leveraging AI for enhanced collaboration and campaign optimization.
    Discussion on how marketers can utilize artificial intelligence to improve teamwork and campaign performance.
  • 05:45
    Overcoming challenges in integrating AI tools for marketing collaboration.
    Addressing obstacles and strategies to successfully implement AI tools in collaborative marketing efforts.
  • 10:20
    Streamlining workflow and enhancing cross team communication with AI.
    Exploring how AI can support marketers in improving project management efficiency and communication processes.

Quotes

  • "Marketers are super excited about AI. They want to use it to automate routine tasks." - Mariam Asmar

  • "Our AI can be automated or automated AI plus human touch of something." - Mariam Asmar

  • "How do we serve up the most relevant messaging and propositions for our customers?" - Mariam Asmar

About the speaker

Mariam Asmar

Braze

 - Braze

Mariam is VP of Strategic Consulting

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