The state of marketing data & analytics

Show Notes

• 01:58
  The state of marketing and personalization

  The marketing landscape is shifting towards a cookieless future with AI playing a bigger role. Marketers must focus on leveraging behavioral data and intent to understand customers, enabling precise segmentation and personalized engagement throughout the funnel.
• 03:18
  Balancing art and science in marketing personalization

  Typeform collects first and zero-party data through forms to build customer relationships. Based on customer behavior on and off the website, marketers can introduce personalization like dynamic ads, based on evolving preferences and signals gathered through interactions.
• 05:08
  Maximizing data collection through engaging content

  Create content that will provide value to consumers in exchange for their information. Interactive forms, like those offered by Typeform, facilitate this exchange, building a relationship with the customer and enabling personalized experiences.
• 07:19
  Assessing marketing effectiveness with data analytics

  This involves closely monitoring site traffic, trends, and platform signups. By analyzing these touchpoints and surrounding data campaigns, businesses can gauge their performance and make informed decisions to drive success.
• 08:27
  Leveraging AI for marketing efficiency

  AI has played a transformative role in Typeform's marketing, enhancing efficiency and creativity. By leveraging AI tools like writer.ai and Scale Stack AI, they optimize personalization, creative assets, messaging, and lead prioritization, resulting in improved business outcomes.
• 10:57
  Adapting marketing strategies in the post

  Focus on understanding customer buying behaviors and intent to personalize marketing efforts with AI. AI will play a crucial role in automating processes, informing decisions, and ensuring efficiency through personalized campaigns and optimized ad placements.
• 12:58
  Connecting data points in an organization using Typeform

  Typeform streamlines the customer journey by integrating data collection, data enrichment, audience segmentation, and campaign execution across various platforms. Marketers can leverage analytics tools to measure campaign performance and optimize future efforts.
• 15:34
  AI tools for research and discovery within Typeform

  Tools like Scale Stack AI can be leveraged for research and discovery purposes. Additionally, Typeform offers AI features to streamline and automate form building.
• 16:34
  Marketing challenges and opportunities in a cookieless future

  The deprecation of cookies coupled with the rise of AI presents significant challenges for marketers. Marketers must be clever in how they collect information and provide experiences in return, while also leveraging technology to understand intent and behavioral analysis.
• 18:49
  Strategies for marketers to navigate third party cookie deprecation

  Marketers can prepare for a cookieless future with permitted targeting options and PII-backed identity coalitions. Marketers will also need to invest in an integrated audience platform for data collection, segmentation, and campaign execution to streamline marketing efforts.