The Global Audience Data Landscape — Kristina Prokop // Eyeota

Quotes

• "The global audience data landscape is expanding, however, the scale of data may be diminishing over the course of the next couple years." - Kristina Prokop

• "Marketers, technology companies, and data companies have to be working with consumers and users in a way that ensures we're doing that with all privacy standards being met across the globe." - Kristina Prokop

• "Looking at the economic principles of scarcity, if the scale of the data is going to be decreasing, that raw material, by nature, will become more expensive." - Kristina Prokop

• "Over the last 11 years, what has changed drastically is the maturity of the markets, the size of these markets, the applications, and the use cases that marketers are using data for." - Kristina Prokop

• "If you want to be a partner for some of the big brands that have a global presence, you need to be able to adhere to privacy regulation, have scale, have local support for those markets, etc." - Kristina Prokop

• "One exciting thing that has happened over the last years in terms of data is the ability to have one common currency, and one set of attributes and truth that get applied across multiple channels, multiple disciplines." - Kristina Prokop