The generational shift of modern B2B buyers
- Part 1The disconnect between B2B brand & demand
- Part 2 The generational shift of modern B2B buyers
Show Notes
-
00:00Generational shift status: Millennials vs. Gen X and Boomers.Discussion on the current status of generational shifts in B2B buying.
-
02:15Influence of generational preferences on tech marketing.Impact of generational behaviors on engagement with tech-centric marketing strategies.
-
04:45Role of AI and machine learning in personalization.Utilizing emerging technologies to personalize brand messaging and demand gen campaigns.
Quotes
-
"Marketers are finding that 5% is what the market looks like." - Eboni Ryan
-
"The tension lies in advocating for collaboration at the C-suite." - Eboni Ryan
-
"Younger marketers face challenges advocating with internal stakeholders." - Eboni Ryan
- Part 1The disconnect between B2B brand & demand
- Part 2 The generational shift of modern B2B buyers
Up Next:
-
Part 1The disconnect between B2B brand & demand
Founder and Fractional CMO of Digitalzone, Eboni Ryan, VP of Marketing, delves into the disconnect between B2B brand and demand. Exploring the importance of aligning brand messaging with demand generation strategies, Eboni emphasizes the need for cohesive marketing efforts to drive successful lead generation and customer engagement. By focusing on maintaining lead quality and addressing issues proactively, Digitalzone's approach ensures transparency, faster campaign turnaround times, and agile marketing solutions.
Play Podcast -
Part 2The generational shift of modern B2B buyers
Eboni Ryan, VP of Marketing at Digitalzone, a global marketing and demand gen company, delves into the generational shift of modern B2B buyers. She emphasizes the importance of understanding and adapting to the evolving preferences and behaviors of B2B buyers to stay ahead in the market. Eboni discusses how Digitalzone's comprehensive strategy focuses on delivering compliant leads, exceptional customer satisfaction, and maintaining lead quality through an end-to-end approach.
