The disconnect between B2B brand & demand

Founder and Fractional CMO of Digitalzone, Eboni Ryan, VP of Marketing, delves into the disconnect between B2B brand and demand. Exploring the importance of aligning brand messaging with demand generation strategies, Eboni emphasizes the need for cohesive marketing efforts to drive successful lead generation and customer engagement. By focusing on maintaining lead quality and addressing issues proactively, Digitalzone's approach ensures transparency, faster campaign turnaround times, and agile marketing solutions.

About the speaker

Eboni Ryan

Digitalzone

Eboni is Founder and Fractional CMO of Digitalzone

Part 1 The disconnect between B2B brand & demand
Part 2The generational shift of modern B2B buyers

Show Notes

00:00

The importance of aligning B2B brand messaging and demand generation.

Strategies to ensure consistency and avoid disconnect between brand and demand efforts.
02:15

Challenges in maintaining synergy between branding and demand gen in B2B.

Common obstacles faced by organizations in aligning branding and demand generation strategies.
04:45

Strategies for bridging the gap between brand building and demand gen.

Effective approaches to integrate brand awareness campaigns with immediate conversion tactics.
07:20

Successful integration of brand messaging with demand generation.

Examples of B2B companies effectively combining brand messaging with demand gen activities.
09:30

Leveraging data and analytics to measure branding impact on demand gen.

Importance of tracking key metrics to optimize performance and ensure alignment.

Quotes

"Helping clients understand the market breakdown: 5% vs. 95%." - Eboni Ryan
"Data silos hinder making a strong data-driven argument." Eboni Ryan
"Generational shift: Younger marketers face challenges advocating internally." Eboni Ryan