The changing landscape of CDPs
- Part 1The shift in martech buyers towards data & IT teams
- Part 2 The changing landscape of CDPs
Show Notes
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00:30The role of data and IT teams in martech purchases.Discussion on the evolving role of data and IT teams in decision-making processes for martech acquisitions.
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03:45Challenges in integrating data and IT teams in martech.Exploration of obstacles faced by organizations when integrating data and IT teams into martech decision-making and successful strategies to overcome them.
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07:15Collaboration between marketing, data, and IT teams.Ways in which collaboration between marketing, data, and IT teams can enhance the effectiveness of martech solutions within an organization.
Quotes
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"What's changing now is that data strategies are becoming more sophisticated. IT enterprise teams want to reduce silos of data across different parts of the organization." - Michael Trapani
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"What's old is new. So this idea of composability, I think, brings back a lot of those promises that SaaS initially offered and in a lot of ways can still offer, but we don't need to own the data in order to provide a good experience for customers." - Michael Trapani
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"The idea of having a different kind of infrastructure for data storage and processing is important. And that demand is coming from the customers." - Michael Trapani
- Part 1The shift in martech buyers towards data & IT teams
- Part 2 The changing landscape of CDPs
Up Next:
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Part 1The shift in martech buyers towards data & IT teams
VP Marketing Michael Trapani from ActionIQ delves into the evolving role of data and IT teams in martech decision-making processes. Discover the key factors driving martech buyers to involve these teams more prominently in procurement and how collaboration between marketing, data, and IT teams enhances martech solutions. Gain insights into successful strategies aligning data, IT, and marketing teams in adopting CDPs and ensuring data privacy and security requirements are met effectively. Explore the potential benefits of leveraging advanced analytics and AI capabilities within CDP platforms for marketing strategies and customer insights.
Play Podcast -
Part 2The changing landscape of CDPs
Michael Trapani, VP Marketing at ActionIQ, discusses the changing landscape of Customer Data Platforms (CDPs) and their impact on marketing strategies. ActionIQ offers a composable CDP that enables enterprise brands to enhance customer experiences through personalized and relevant data utilization.
