Why retail requires entertaining communities — Sebastian Hamann // Shopware
- Part 1The AI industrial revolution of ecommerce — Sebastian Hamann // Shopware
- Part 2 Why retail requires entertaining communities — Sebastian Hamann // Shopware
Show Notes
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02:24Why retail requires entertaining communitiesDue to the similarity of digital commerce experiences and shopping platforms, they often lack uniqueness. To differentiate, it is necessary to incorporate entertainment into the shopping experience to make it more memorable for shoppers.
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04:47The benefits of building communities in eCommerceCommunities provide a platform for customers to share their experiences, ideas, and contributions related to your product. This helps businesses differentiate, reduce CAC via word-of-mouth, access valuable insights for continuous improvement, and drive loyalty.
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08:56Brands excelling at building product communities for increased salesLego has successfully built a community where users contribute and showcase their creations for community inspiration via the Lego Live platform. MissPompadour leverages augmented reality features to help customers visualize how its paints will look on their furniture or walls.
Quotes
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"Communities are super important in terms of uniqueness and will also support you in the long term. It will lead to decreased customer acquisition costs because of the word of mouth spread." -Sebastian Hamann, Co-Founder, Shopware
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"The new dimension of captivating moments and impressive shopping experiences that become entertaining is what is missing in digital commerce." -Sebastian Hamann, Co-Founder, Shopware
- Part 1The AI industrial revolution of ecommerce — Sebastian Hamann // Shopware
- Part 2 Why retail requires entertaining communities — Sebastian Hamann // Shopware
Up Next:
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Part 1The AI industrial revolution of ecommerce — Sebastian Hamann // Shopware
Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. AI is revolutionizing the world of eCommerce by injecting excitement and innovation into the shopping experience. In addition to the benefits for consumers, AI is helping eCommerce owners be more efficient and enabling them to provide more personalized shopping experiences to their customers. Today, Sebastian discusses the AI industrial revolution of eCommerce.
Play Podcast -
Part 2Why retail requires entertaining communities — Sebastian Hamann // Shopware
Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. In today's interconnected world, consumers value the opinions and experiences of others more than ever before. Online communities provide a platform where like-minded individuals can come together, and share their thoughts, reviews, and recommendations about products and services. Today, Sebastian discusses why retail requires entertaining communities.
