Spotify’s vision for digital audio advertising — Ann Piper // Spotify
- Part 1 Spotify’s vision for digital audio advertising — Ann Piper // Spotify
- Part 2Spotify’s “All Ears On You” ad business — Ann Piper // Spotify
Show Notes
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02:22Spotifys vision for digital advertisingSpotify's vision for digital advertising revolves around the personalized experience that it offers to its users. Spotify aims to continue surfacing more places for consumers to discover, providing opportunities for brands to integrate into that experience.
Quotes
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We want 1000s and millions of advertisers within the Spotify platform." -Ann Piper, Head of Client Partnerships, Spotify
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"We're definitely making it as easy as possible to target an audience and build a campaign within Spotify. And more and more investment is going there." -Ann Piper, Head of Client Partnerships, Spotify
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"My guidance for marketers is you have to start to think about the places where you have someone and where you're getting their attention." -Ann Piper, Head of Client Partnerships, Spotify
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"It shouldn't stop you just because you can't necessarily click on it. Television advertising for many years was able to drive performance, and there was nothing to click on." -Ann Piper, Head of Client Partnerships, Spotify
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"One of the highlights coming from Stream On, our event that we had on March 8, was that we're continuing to evolve the app into more of a foreground experience." -Ann Piper, Head of Client Partnerships, Spotify
- Part 1 Spotify’s vision for digital audio advertising — Ann Piper // Spotify
- Part 2Spotify’s “All Ears On You” ad business — Ann Piper // Spotify
Up Next:
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Part 1Spotify’s vision for digital audio advertising — Ann Piper // Spotify
Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outreach, content, and advertising strategy that incorporates different formats such as text, audio, and video. Spotify is well-equipped to assist with all of these formats, making it an ideal platform to reach and engage with your audience. Today, Ann discusses Spotify’s vision for digital audio advertising.
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Part 2Spotify’s “All Ears On You” ad business — Ann Piper // Spotify
Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify’s “All Ears On You” ad business and the impact it's had on their media business.
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