Secrets to CPG marketing success
- Part 1 Secrets to CPG marketing success
- Part 2The power of financial media networks
Show Notes
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00:00The importance of leveraging AI and data analytics in CPG marketing.Discussion on how AI and data analytics are transforming customer insights and marketing strategies within the CPG industry.
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05:15Personalized content and targeted messaging strategies.Exploring the role of personalized content and targeted messaging in giving CPG brands a competitive edge in the digital landscape.
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10:45Challenges in integrating traditional and digital marketing techniques.Insights into the key challenges faced by CPG marketers when integrating traditional marketing methods with cutting-edge digital innovations.
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15:20Sustainability and ethical sourcing in CPG decision making.Exploring the significance of sustainability and ethical sourcing in the decision-making process for today's CPG consumers.
Quotes
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"Over the last year, [...] you've seen dollar spend go down. You've seen units moved go down. All of these things are trends that the CPGs, they're adjusting, right? They're adjusting their strategy." - Tom Burgess
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"Agencies are hero producing organizations and everyone in an agency is operating and are working in an environment of fear, fear to do the wrong thing. So that means test and learn." - Tom Burgess
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"The old throw it at the paper, freestanding insert is years gone, and it's all digital now. And we've got to figure out which channels are working and there's new channels that are popping up." - Tom Burgess
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“Targeting has always been something that if you find the formula, which takes a long time to do, and now you have AI that's assisting and making decisions for you, then it's going to be very good and it can work and it can increase your performance.” - Tom Burgess
- Part 1 Secrets to CPG marketing success
- Part 2The power of financial media networks
Up Next:
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Part 1Secrets to CPG marketing success
President Tom Burgess from Snippmedia, a global marketing solutions company specializing in fostering brand relationships through disruptive engagement solutions, delves into the secrets of CPG marketing success. Discover how understanding competitive intelligence and engaging with perceived competitors can enhance your marketing strategies. Learn about determining brand differentiators to stay ahead in the market.
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Part 2The power of financial media networks
President Tom Burgess from Snippmedia, a global marketing solutions company specializing in disruptive engagement solutions, delves into the power of financial media networks. Discover how engaging with perceived competitors can enhance your marketing strategy by understanding the competitive landscape and defining your brand differentiators. Explore how Snipp's promotions and loyalty programs drive customer engagement across various touchpoints to optimize the path to purchase. Join the conversation with Tom Burgess on this insightful episode of the MarTech podcast.
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