Reduce church with intentional CX

Founder and CEO of Alignmint Growth Strategies, Ali Cudby, known for the proven four-step MINT Method, discusses how to reduce churn with intentional CX. By aligning teams and inspiring customers, this method unlocks uncontainable growth and sets the stage for enduring success. Ali Cudby shares insights on translating customer experience into tangible outcomes for businesses.
About the speaker

Ali Cudby

Alignmint Growth Strategies

 - Alignmint Growth Strategies

Ali is Founder and CEO at Alignmint Growth Strategies

Show Notes

  • 00:30
    Defining intentional CX and its importance in business processes.
    Clear and consistent processes for delivering great customer experiences designed for retention and growth.
  • 03:45
    Challenges of leaving customer experience to good
    Chaotic processes and confusion when different employees handle customer interactions differently.
  • 07:12
    Introduction to the MINT method and its four step framework.
    Creating a mantra, identifying ideal customer profiles, navigating customer journeys, and transforming outcomes with playbooks.

Quotes

  • "Having clear and consistent processes inside your organization so that everybody knows exactly what to do to deliver a great customer experience that's designed for retention and growth." - Ali Cudby

  • "When companies leave it up to their good intentioned employees to have a way of doing things, it means that you have chaotic processes." - Ali Cudby

  • "Anytime there's confusion, you're breaking trust. So especially in the world of B2B, that trust is critically important." - Ali Cudby

About the speaker

Ali Cudby

Alignmint Growth Strategies

 - Alignmint Growth Strategies

Ali is Founder and CEO at Alignmint Growth Strategies

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