Emerging B2B Marketing Trends — Steve Ohanians // WebEnertia

Show Notes

• 02:31
  B2B marketing trends observed on top B2B websites

  60% of buyers now are millennials. So, your website is the number one decision-making tool for new millennials making purchase decisions. So, companies are starting to realize how much more reach they have with digital experiences.
• 04:54
  How marketers are helping consumers and prospects become more self

  It boils down to understanding that prospects are doing their research on review sites before ever talking to a sales rep. As a result, marketers have to look at all their experiences with the product beforehand.
• 05:44
  Mobile

  Before the pandemic, the mobile-first experience was being pushed. However, there was a 30% increase in desktops accessing B2B websites, and that trend is likely here to stay with more people working from home.
• 06:57
  eCommerce experience to buy large ticket items

  When the cost is below a thousand dollars, eCommerce works. But, as the cost begins to climb, the sales process becomes longer and will require demos and other additional steps to enable the purchasing decisions.
• 07:38
  What B2B marketers can do to expedite the growth of their website

  They can use AI, machine learning, and personalization to improve their websites in terms of chatbots and content generation. AI can also be used for AB testing to experiment with page layout variations and the placement of calls to action.