Emerging B2B Marketing Trends — Steve Ohanians // WebEnertia
- Part 1Ranking the top Tech websites — Steve Ohanians // WebEnertia
- Part 2 Emerging B2B Marketing Trends — Steve Ohanians // WebEnertia
Show Notes
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02:31B2B marketing trends observed on top B2B websites60% of buyers now are millennials. So, your website is the number one decision-making tool for new millennials making purchase decisions. So, companies are starting to realize how much more reach they have with digital experiences.
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04:54How marketers are helping consumers and prospects become more selfIt boils down to understanding that prospects are doing their research on review sites before ever talking to a sales rep. As a result, marketers have to look at all their experiences with the product beforehand.
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05:44MobileBefore the pandemic, the mobile-first experience was being pushed. However, there was a 30% increase in desktops accessing B2B websites, and that trend is likely here to stay with more people working from home.
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06:57eCommerce experience to buy large ticket itemsWhen the cost is below a thousand dollars, eCommerce works. But, as the cost begins to climb, the sales process becomes longer and will require demos and other additional steps to enable the purchasing decisions.
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07:38What B2B marketers can do to expedite the growth of their websiteThey can use AI, machine learning, and personalization to improve their websites in terms of chatbots and content generation. AI can also be used for AB testing to experiment with page layout variations and the placement of calls to action.
Quotes
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"The website for a B2B or a B2B SaaS organization is arguably the most important or the largest brand point for their customers and buyers." -Steve Ohanians, CEO, WebEnertia
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"There was a recent TrustRadius report that says 60% of buyers now are millennials. So, that pivot to digital experiences for marketing, sales, and support is here to stay." -Steve Ohanians, CEO, WebEnertia
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"Your website is your number one decision-making tool for these new millennials making decisions. It's very important for you to have a strategic approach to what you're doing with your website." -Steve Ohanians, CEO, WebEnertia
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"What was true just maybe five or six years ago is not true now as far as how folks go through that funnel to hopefully do business with you." -Steve Ohanians, CEO, WebEnertia
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"We've seen a 30% increase in desktops accessing B2B websites versus mobile devices and that initial mobile-first approach." -Steve Ohanians, CEO, WebEnertia
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"The eCommerce system still works for a few hundred dollars a month. If it starts going higher, it's a longer sales process that requires demos and additional things to make that purchasing decision." -Steve Ohanians, CEO, WebEnertia
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"There are a lot of tools to improve your B2B website experience from using AI, where the AI machine learning is learning user behaviors and journeys and personalizing content recommendations." -Steve Ohanians, CEO, WebEnertia
- Part 1Ranking the top Tech websites — Steve Ohanians // WebEnertia
- Part 2 Emerging B2B Marketing Trends — Steve Ohanians // WebEnertia
Up Next:
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Part 1Ranking the top Tech websites — Steve Ohanians // WebEnertia
Steve Ohanians, CEO and Co-Founder of WebEnertia, talks about some emerging B2B trends. It’s easy for us to assume that fortune 500 companies have it all figured out when it comes to designing websites that convert well. However, B2B tech websites require that you understand who your customer is and enable them to easily navigate the website to the right information. Today, Steve discusses the top-ranking tech websites.
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Part 2Emerging B2B Marketing Trends — Steve Ohanians // WebEnertia
Steve Ohanians, CEO and Co-Founder of WebEnertia, talks about some emerging B2B trends. When it comes to expediting the growth of your B2B site, there are a variety of tools at your disposal. And, for marketers, these tools are proving to be more important than ever as B2B websites have become the number one decision-making tool when it comes to purchasing decisions. Today, Steve discusses some emerging B2B marketing trends.
