Ranking the top Tech websites — Steve Ohanians // WebEnertia
- Part 1 Ranking the top Tech websites — Steve Ohanians // WebEnertia
- Part 2Emerging B2B Marketing Trends — Steve Ohanians // WebEnertia
Show Notes
-
02:41How the top tech websites are ranked by WebEnertiaWebEnertia filters the top fortune 500 B2B tech companies in terms of best practices in navigation, content narratives, etc to get an effectiveness score. Then, that score is compared to their engagement metrics.
-
04:33The scoring mechanism used to evaluate a B2B tech websiteFor the best practice effectiveness score, navigation, brand experience, content experience, interactivity, and animation are used. And, these scores are compared to traffic and bounce rates, time on site, etc.
-
05:11B2B tech sites that are doing wellSalesforce has consistently been ranked in the top five because they provide a great brand experience and cater to many different buyer persons. HP enterprise also does a good job in terms of navigation and brand experience.
-
06:35Best practices for B2B tech websitesTech sites should ensure that users can easily navigate the website. Tech websites should also speak specifically to the different pain points that target users may have in order to build relationships and trust.
-
08:47Evaluating a website on its efficiency at driving conversionsIts very important to understand that there are a number of different buyer personas in the typically B2B buyer journey. So, tech companies must define these buyer personas and their journey towards the purchase or call to action.
Quotes
-
"We have our own best practice analysis areas that we grade from zero to five. Those include navigation, brand experience, content experience, interactivity, and animation." -Steve Ohanians, CEO, WebEnertia
-
"Salesforce has consistently been in our top five where they have a great brand experience, it feels authentic, unique, and it doesn't look like every other B2B tech site that's out there." -Steve Ohanians, CEO, WebEnertia
-
"One thing that we generally see folks do wrong with their B2B website is they go on and on about their features and functions, and they're not really focusing on building relationships with people." -Steve Ohanians, CEO, WebEnertia
- Part 1 Ranking the top Tech websites — Steve Ohanians // WebEnertia
- Part 2Emerging B2B Marketing Trends — Steve Ohanians // WebEnertia
Up Next:
-
Part 1Ranking the top Tech websites — Steve Ohanians // WebEnertia
Steve Ohanians, CEO and Co-Founder of WebEnertia, talks about some emerging B2B trends. It’s easy for us to assume that fortune 500 companies have it all figured out when it comes to designing websites that convert well. However, B2B tech websites require that you understand who your customer is and enable them to easily navigate the website to the right information. Today, Steve discusses the top-ranking tech websites.
-
Part 2Emerging B2B Marketing Trends — Steve Ohanians // WebEnertia
Steve Ohanians, CEO and Co-Founder of WebEnertia, talks about some emerging B2B trends. When it comes to expediting the growth of your B2B site, there are a variety of tools at your disposal. And, for marketers, these tools are proving to be more important than ever as B2B websites have become the number one decision-making tool when it comes to purchasing decisions. Today, Steve discusses some emerging B2B marketing trends.
Play Podcast
