Protecting creators from AI-powered copyright infringement
- Part 1 Protecting creators from AI-powered copyright infringement
Show Notes
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03:29Raptive empowering creators onlineRaptive is a transformative media company dedicated to supporting independent content creators. With a focus on audience building, monetization, and business growth, Raptive enables creators to thrive in the digital landscape.
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06:40Raptive enabling creator independenceMost creators need to own their audience through their websites and newsletters while leveraging platforms for discovery and engagement. Unlike platforms like Substack and Beehive, Raptive operates as a services business, helping creators become independent.
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11:52Copyright infringement in the age of AIMajor AI companies have already scraped vast amounts of data from the internet, including copyrighted content, to train their models. While creators can opt out of future crawling with OpenAI, doing so with Google presents challenges due to its impact on search visibility.
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15:18Attribution and generative AIClear attribution with links back to the source could enhance credibility for users and drive traffic to original creators. However, AI responses, by nature, are machine-generated and lack specific citations except when prompted.
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17:18AI innovation and the need for an ethical frameworkDespite the innovation in AI, frameworks for fair compensation to content creators are lacking. AI presents a revolutionary opportunity, but its development must be ethical, responsible, and legal to ensure AI products don't unfairly disadvantage original content creators.
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19:59The need for regulation within the AI spaceRecent lawsuits, like the New York Times case against OpenAI and Microsoft, underscore the importance of upholding copyright principles in the digital age. However, the challenge is the stark contrast between the fast-paced tech industry and the slow-moving regulatory landscape.
Quotes
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"Platforms are great places for discovery to meet your audience and begin to engage them. But as soon as you convert them into your own experiences, the more you're going to be able to create value and sustained engagement." - Marc McCollum
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"Any decision that an individual publisher makes to indicate they don't want to be crawled anymore doesn't change the fact that anything they created before 2022 has already been crawled and trained the models." - Marc McCollum
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"What generative AI technologies can do is remarkable, but it needs to be done ethically, responsibly, and legally." - Marc McCollum
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"In the case of AI, content creators on the internet are the suppliers. And the lack of frameworks create a situation where they're not being compensated as a part of that." - Marc McCollum
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"If I create a copyrighted asset, and you want to use that asset, you have to ask me, and you have to pay me. That's what's in the best interest of not only independent content creators but the entire publishing industry." - Marc McCollum
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Part 1Protecting creators from AI-powered copyright infringement
Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Copyright law exists to protect creators and ensure they are asked for permission and compensated when their work is used. However, the slow-moving nature of legal and regulatory frameworks leaves creators vulnerable to powerful tech companies. Today, Marc discusses protecting creators from AI-powered copyright infringement.
