Navigating GenAI’s hallucinations

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the world of GenAI's capabilities and how marketing executives can effectively navigate through the hype to understand its true potential. Discover the ethical considerations that come into play when integrating GenAI solutions into marketing strategies and how this technology can revolutionize consumer behavior prediction. Gain insights into successful GenAI integration in marketing campaigns and learn about common misconceptions that marketing executives should be aware of before adopting this cutting-edge technology.

About the speaker

Philip Miller

Progress

Philip is Senior Product Marketing Manager for AI at Progress

Part 1 Navigating GenAI’s hallucinations
Part 2Developing & deploying AI-powered apps successfully

Show Notes

00:00

Leveraging AI to enhance marketing strategies.

Discussion on how AI can be used to improve marketing efforts and reach target audiences effectively.
02:15

Overcoming challenges in AI integration.

Exploring the obstacles faced when implementing AI-powered apps and strategies, and how to address them.
04:45

Ensuring data security and privacy.

Importance of safeguarding customer data when utilizing AI-powered apps in marketing campaigns.

Quotes

"Sometimes if [AI] doesn't have the answer, but it has to answer the question, it's been told it's got to answer this question, then it will then “hallucinate.” It will generate the next word in that thing and can diverge quite quickly from what the answer should be." - Philip Miller
"Content creation has always been a collaborative effort in any organization. You have editors, you have final checks, you have people looking at the content. [...] And we accept that as human beings. So why is that not the same for an AI agent where you're asking, can you create me a piece of content?" - Philip Miller
"Will we eliminate completely hallucinations? No. [...] That's why that human in the loop on both ends of the spectrum, the prompt and the response, that's why that's so important for organizations. " - Philip Miller