Utilizing analytics to understand customer feedback — Mattia Santin // Hotjar
Mattia Santin
Hotjar
- Part 1Maximizing customer empathy with product design — Mattia Santin // Hotjar
- Part 2 Utilizing analytics to understand customer feedback — Mattia Santin // Hotjar
Show Notes
Quotes
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"A blend of quantitative and qualitative data with the creative element forms a powerful trifecta in decision-making for a marketing campaign or product." - Mattia Santin
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"If you have the combination of quantitative and qualitative data, the risk of making mistakes in execution lowers significantly." - Mattia Santin
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"Making qualitative data part of your daily work is crucial for making timely adjustments." - Mattia Santin
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"If you look at qualitative data on a six-month basis, or a yearly basis, the insights will not be as easy to understand as when youre inspecting it on a regular basis." - Mattia Santin
- Part 1Maximizing customer empathy with product design — Mattia Santin // Hotjar
- Part 2 Utilizing analytics to understand customer feedback — Mattia Santin // Hotjar
Mattia Santin
Hotjar
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Part 1Maximizing customer empathy with product design — Mattia Santin // Hotjar
Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative data sheds light on the "why" behind their actions. Leveraging both signals, allows for a more empathetic approach, ensuring that design decisions address real-world customer concerns, ultimately leading to a more user-centric product. Today, Mattia discusses maximizing customer empathy with product design.
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Part 2Utilizing analytics to understand customer feedback — Mattia Santin // Hotjar
Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable insights to make informed product improvements and deliver value to their end-users. However, businesses incorrectly rely solely on quantitative data to inform their decision-making. Today, Mattia discusses utilizing analytics to understand customer feedback.
