Marketing in the era of AI
- Part 1Bridging the gap between marketing & sales
- Part 2 Marketing in the era of AI
Show Notes
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00:30Utilizing AI tools in daily operations for sales and marketing.Discussion on the use of Chorus AI and Zoom Info AI for daily tasks and preparation.
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02:15Implementing AI chatbots for marketing purposes.Exploring the adoption of AI chatbots, specifically looking at Drift as a potential tool.
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04:45Establishing an AI committee with subcommittees for governance.Details on the structure of Xactly's AI committee and its focus on governance, tools, and product development.
Quotes
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"Xactly's AI committee has three subcommittees: governance, tools, and product development." - Jennifer McAdams
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"We recently did an audit to identify AI tools used and create an approved list." - Jennifer McAdams
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"Chorus AI and Zoom Info AI are used daily for sales preparation." - Jennifer McAdams
- Part 1Bridging the gap between marketing & sales
- Part 2 Marketing in the era of AI
Up Next:
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Part 1Bridging the gap between marketing & sales
Jennifer McAdams, Chief Marketing Officer at Xactly, delves into bridging the gap between marketing & sales. In this episode, Jeniifer shares her perspectives on the importance of aligning sales and marketing teams, the impact of misalignment between sales and marketing teams, and statistics on increased deal closure with aligned marketing and sales.
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Part 2Marketing in the era of AI
Jennifer McAdams, Chief Marketing Officer at Xactly, delves into the realm of marketing in the era of AI. In this episode, Jennifer shares her perspectives on utilizing AI tools in daily operations for sales and marketing, implementing AI chatbots for marketing purposes, and establishing an AI committee with subcommittees for governance.
