Leveraging video to build brand trust and authority

Welcome to the Martech Podcast. This is the 1st part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia, which is a video marketing firm that specializes in helping SMBs build brand trust and authenticity, particularly in the remote hybrid world. He's also the brains behind the newly launched show business video series and certification which helps marketers understand how to craft a video strategy and create brand connections. Today, Chris and I are going to talk about leveraging video to build brand trust and authority
About the speaker

Chris Meador

Wistia

 - Wistia

Chris is the VP of Marketing at Wistia.

Show Notes

Quotes

  • “Digital video was always an important part of marketing, but it's now your first handshake.” - Chris

  • “Getting to the information matters more than creating the higher production quality” - Chris

  • “Frankly, everything has to be video first.” - Chris

About the speaker

Chris Meador

Wistia

 - Wistia

Chris is the VP of Marketing at Wistia.

Related Podcasts by Category

Up Next: