Leveraging influencer commerce
- Part 1 Leveraging influencer commerce
- Part 2Successfully tracking Gen Z online habits
Show Notes
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00:00Leveraging influencers for e commerceDiscussion on the importance and strategies of using influencers to drive e-commerce sales.
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08:11Understanding influencer driven commerce ROIExploring methods for marketing executives to measure the return on investment from influencer-driven commerce initiatives.
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15:45Identifying the right influencers for brand partnershipsInsights into how technology can assist marketers in selecting suitable influencers and forming successful partnerships for commerce.
Quotes
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"The word I would say for commerce right now that is driving everything is on-demand." - Jennifer Silverberg
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"The younger generation will go into the store to look for ideas. But they're liable to go to the store, find the thing, and then come back out and have it delivered to them because they don't want to carry it." - Jennifer Silverberg
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"Whether it's paid or not, all attention is earned. There's paid media and there's earned media, but all attention on the side of the consumer is always earned." - Jennifer Silverberg
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“It's really about putting the consumer at the center of the equation, not the brand at the center of the equation. Most brands are kind of set up to think of themselves first, but they need to think of the consumer first.” - Jennifer Silverberg
- Part 1 Leveraging influencer commerce
- Part 2Successfully tracking Gen Z online habits
Up Next:
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Part 1Leveraging influencer commerce
CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately boosting your sales and customer connections. Explore the innovative strategies and insights shared by Jennifer in this episode of the MarTech podcast.
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Part 2Successfully tracking Gen Z online habits
Jennifer Silverberg, CEO at SmartCommerce, delves into the intricacies of successfully tracking Gen Z online habits.
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