Influencer marketing & SEO as offensive tools
- Part 1Leveraging AI to scale content marketing
- Part 2 Influencer marketing & SEO as offensive tools
Show Notes
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02:01Influencer marketing and SEO as offensive toolsIn addition to acquiring customers, marketing entails competing with competitors to attract their customers to your brand. Using influencer marketing and SEO strategically helps brands not only acquire customers but also take market share from competitors.
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03:33Influencer marketing as a competitive strategyMost startups are competing for the most VC funding, customers, and revenue. By outperforming competitors in key channels like TikTok and Instagram by leveraging influencer marketing, Kumospace aims to establish itself as the “Google” of virtual workspace solutions.
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06:27Startup success beyond product market fitWhile product-market fit is crucial, early-stage companies also need strong fundraising skills to secure capital. Charismatic founders, compelling brand stories, and a strong presence in search results and social media feeds are crucial elements for VC funding.
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09:55Building brand credibility as a startupStartups need to pinpoint effective channels and craft a strategy for industry leadership. While SEO content doesn't rely on brand identity, boosting founder visibility via podcasts, TV spots, and speaking gigs shapes the brand's personality and public perception.
Quotes
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"Marketing is very much like a contact sport. You are not only trying to acquire customers but there is a component to the work that you're doing which might entail trying to take customers from competitors." - Drew Moffitt
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"When you're an early-stage company, you need to be good at raising capital. Googles co-founders were just good at talking to venture capitalists and that gave them enough money to truly execute on their vision." - Drew Moffitt
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"Founders attract VCs, but stories captivate them. When you're the top Google result, popping up on TikTok, and commanding stages at tech conferences, that's when the best money flows in. Success breeds success." - Drew Moffitt
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"Get your founders comfortable with talking on podcasts, on TV, on stage, because that starts to build the personality. And that public perception of that personality starts to shape the brand." - Drew Moffitt
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"Startups, find the channels that work for you and have a strategy about which channel to dominate to become the winner in your space." - Drew Moffitt
- Part 1Leveraging AI to scale content marketing
- Part 2 Influencer marketing & SEO as offensive tools
Up Next:
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Part 1Leveraging AI to scale content marketing
Drew Moffitt, Head of Marketing at Kumospace, delves into the future of how we work. For Kumospace, a company creating a new category in the market, established marketing tactics often prove ineffective. This demands an innovative approach, leading them to prioritize high-engagement channels like TikTok, alongside content marketing to forge meaningful connections with their target audience. Today, Drew discusses leveraging AI to scale content marketing.
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Part 2Influencer marketing & SEO as offensive tools
Drew Moffitt, Head of Marketing at Kumospace, delves into the future of how we work. Beyond the readily apparent competitive nature of SEO, influencer marketing also plays a strategic role in the startup landscape. Increased visibility and a compelling brand narrative crafted through influencer marketing can make startups more attractive to venture capitalists seeking promising investment opportunities. Today, Drew discusses how influencer marketing and SEO can be offensive tools.
