Best martech to integrate with LinkedIn Ads

Show Notes

• 02:20
  Integrating martech with LinkedIn ads

  Integrating martech with LinkedIn ads involves two main approaches. Firstly, linking LinkedIn lead generation forms directly to your CRM. Secondly, they leverage audience integration to exclude existing customers and competitors from ad targeting, maximizing ad efficiency.
• 03:35
  Building qualified lists for LinkedIn targeting

  Marketers can target qualified prospects by uploading lists such as ABM audiences, competitor lists, past leads, and newsletter subscribers. This approach allows for precise targeting, retargeting, and effective suppression strategies, optimizing ad performance and ROI.
• 04:53
  Filtering auto created audiences on LinkedIn

  With LinkedIn ads, you can precisely target your auto-created audiences by setting specific criteria such as job seniority, company size, and inclusion in custom lists. This ensures that your ads are tailored to reach only the most relevant audience segments.
• 05:29
  Excluding unwanted audiences in LinkedIn ads

  LinkedIn allows you to build suppression lists to exclude various data sources from your ad targeting, such as competitors, existing customers, and employees. By strategically excluding these groups, you can optimize your ad spend and target audience segments more efficiently.
• 06:47
  Optimizing lead generation form fields on LinkedIn

  The amount of information to collect on LinkedIn forms varies depending on the desired lead quality and conversion rates. While prioritizing first name, last name, and email for higher conversion rates, consider including the LinkedIn profile URL for additional insights.
• 08:02
  Data extraction from LinkedIn lead forms

  LinkedIn integrates with various platforms like Salesforce, HubSpot, and Zapier to streamline the process of extracting and managing lead data. Using these integrations allows for seamless transfer of leads into your CRM, ensuring efficient and automated data management.
• 09:23
  Follow up strategies for LinkedIn leads

  Promptly deliver promised content or resources via email upon form submission. Additionally, offer immediate scheduling options such as Calendly or HubSpot meetings to capitalize on lead interest and encourage further engagement.
• 10:24
  Personalized outreach vs. automated responses for form submissions

  For small volumes, prioritize personalized outreach after form submissions to establish a connection and trust with prospects. As lead volume increases, test automated email follow-ups directing prospects to booking platforms like Calendly to streamline the scheduling process.
• 11:20
  When to outsource LinkedIn ads management

  Consider outsourcing when you notice inefficiencies, such as rising costs per click or excessive time spent managing campaigns. This indicates the need for professional expertise to optimize performance and free up valuable time for other tasks.
• 12:29
  Finding the ROI balance for professional help with LinkedIn ads management

  From an ROI perspective, it makes sense to consider professional assistance when your monthly ad spend exceeds $4000 to $5000. At this point, outsourcing to experts like B2Linked can yield significantly better results.
• 12:57
  How to connect with AJ

  Connect with AJ on LinkedIn @AJWilcox, and send a personalized connection request, mentioning that you heard him on the MarTech podcast. Alternatively, visit his website at b2linked.com and fill out a contact form to get in touch.