Lead Gen Strategies for SaaS — Jeanna Barrett // First Page Strategy

Jeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead generation tools. Lead generation is vital for SaaS businesses as it is essential for acquiring new customers and driving business growth. However, with a wide range of tactics to choose from and limited marketing budgets, SaaS businesses often struggle with where to focus their investments to maximize results. Today, Jeanna discusses lead generation strategies for success.

About the speaker

Jeanna Barrett

First Page Strategy

Jeanna is the Founder and Chief Marketing Expert at First Page Strategy

Part 1 Lead Gen Strategies for SaaS — Jeanna Barrett // First Page Strategy
Part 2Best AI Tools for Marketers — Jeanna Barrett // First Page Strategy

Show Notes

3:23

Effective lead generation strategies for SaaS companies today

While gated content still works, there are several other tactics for effective lead generation. These tactics include a thought leadership content strategy and podcasts to build credibility and brand awareness while also generating leads.
05:05

Leveraging LinkedIn for effective outreach and lead generation

A recent HubSpot report states LinkedIn is 277% more effective than other social platforms in reaching people. Since most marketers, leaders, and B2B owners are on LinkedIn, it offers excellent opportunities for automating outreach and lead generation.
06:47

Strategies brands can implement to find new customers

First, define your target personas for your brand, understand the content they want, then build outreach and lead funnels or customized ads to reach them. Leverage video marketing with YouTube end screens and in-video contact forms, and repurpose podcast content into videos.
08:42

Strategic focus in lead generation for SaaS businesses

With numerous tactics available and limited budgets, its crucial to invest for the most significant impact. Conduct lightweight tests across different tactics each quarter to determine the most effective approaches before investing heavily in any specific channel.
10:11

Channel prioritization for effective lead generation

Its crucial to have a skilled marketing team or growth marketer who can devise a tailored strategy specific to the brand. By conducting iterative testing over a period of time, businesses can identify the most consistently effective channels and tactics for generating leads.
11:56

Evaluating long term channel effectiveness

Use a CRM or marketing automation tool to track and identify the source of leads, and build a process to tag them as a marketing-qualified or sales-qualified lead. Once a channel has proven to be effective in driving leads, it is time to allocate additional resources and investment.

Quotes

"As a founder, you need to get out there, talk about the things you do for your customers, and why you do them. And one of the greatest ways to do that is on a podcast." -Jeanna Barrett, Founder, First Page Strategy
"HubSpot just released a report where they said LinkedIn was 277% more effective than other social platforms in reaching people." -Jeanna Barrett, Founder, First Page Strategy
"Everybody's turning to video these days. TikTok, YouTube, it's increasing year after year after year." -Jeanna Barrett, Founder, First Page Strategy
"You likely wont have 40,000 leads tomorrow. But, give it six months to a year, do iterative testing, and you should have a playbook for your brand of what's going to drive leads." -Jeanna Barrett, Founder, First Page Strategy
"When you understand a channel is working to drive more leads, that's when you can start doubling down and putting more money or more resources in." -Jeanna Barrett, Founder, First Page Strategy