Introducing the TMW100 MarTech Awards — Juan Mendoza // The MarTech Weekly

Show Notes

• 02:11
  An overview of TMW100

  TMW100 is a competition and awards event for innovators in the martech industry, and is open to anyone building marketing technologies in any place in the world. Companies will be ranked from first place to 100th place based on the votes received from the public and panel of judges.
• 05:16
  Segmentation of the TMW100 awards

  The goal is to compile a list of the top 100 innovative martech companies and crown one as the martech company of the year. A voting multiplier has been implemented to level the competition for startups and smaller companies against enterprise firms.
• 08:44
  Why the TMW100 is based on a ranked list approach

  By creating a ranked list, the intention is to let companies prove their worth and reward them accordingly. The goal is to have a clear winner, who can significantly benefit from the recognition and elevate their reputation within the industry.
• 11:58
  TMW100 simplifying the recognition of innovation in martech

  TMW100s aim is to establish itself as a reliable signal of innovation in the industry with a single list and one clear winner. While categorization is a possibility in the future, niching down with categorization can make it harder for the industry to recognize the true innovators in the market.
• 13:14
  How to get involved in the TMW100

  Interested parties can go to themartechweekly.com/tmw100/ to apply, and get information on the judges, prizes, key dates, etc. Early bird registration is $299.00 until July 15th and requests for further details can be submitted at awards@themartechweekly.com.