Ins & outs of powerful product marketing

VP, Product Marketing at Movable Ink, Anjali Yakkudi, the overlap between artificial intelligence and product marketing. In this episode of the MarTech Podcast, Anjali discusses the ins and out of powerful marketing, delving into marketing challenges around innovative products, how o use one’s product as an advantage in marketing, and a host of other topics.

About the speaker

Anjali Yakkundi

Movable Ink

Anjali is VP, Product Marketing at Movable Ink

Part 1 Ins & outs of powerful product marketing
Part 2Going beyond the AI hype

Show Notes

00:00

Impact of artificial intelligence on marketing strategies.

Discussion on how AI is transforming marketing strategies and trends in AI adoption within the industry.
03:45

Common misconceptions about AI in marketing.

Exploration of misunderstandings around AI in marketing and strategies to effectively leverage AI.
07:20

Successful AI implementations in marketing.

Examples of AI implementations leading to measurable ROI and key success factors.
10:15

Ensuring ethical use of AI tools in campaigns.

Considerations for maintaining consumer trust and data privacy while utilizing AI.
14:50

AI's role in complementing human marketers.

Discussion on how AI complements human marketers and essential skills to stay relevant in an AI-driven era.

Quotes

“Getting caught up in IT technical jargon just isn't going to cut it; you have to uplevel your game.” - Anjali Yakkundi
“Very few vendors actually build in A-B testing to test business.” - Anjali Yakkundi
“There are 11,000 MarTech vendors or whatever the number is today, and you can start to sound like everyone else or it's too esoteric.” - Anjali Yakkundi
People buy from nice people. I think a lot of people forget about that.” - Anjali Yakkundi