Identifying your B2B Demand Gen audience — Paul Slack // Vende Digital
- Part 1 Identifying your B2B Demand Gen audience — Paul Slack // Vende Digital
- Part 2B2B content marketing secrets — Paul Slack // Vende Digital
Show Notes
Quotes
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"Demand generation has shifted from sales to marketing over the last 20 plus years, driven by the internet's impact on consumer access to information." - Paul Slack
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"Study after study that shows that every B2B buyer waits until the football is on the 10 yard line before they start engaging with a sales rep." - Paul Slack
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"Selling to everybody is selling to nobody. Identify your ideal customers based on who you serve best and build your marketing profile around them." - Paul Slack
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"I don't think AI is going to take away jobs. But I think marketers that know how to use the tool are going to replace marketers that don't know how to use the tool." - Paul Slack
- Part 1 Identifying your B2B Demand Gen audience — Paul Slack // Vende Digital
- Part 2B2B content marketing secrets — Paul Slack // Vende Digital
Up Next:
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Part 1Identifying your B2B Demand Gen audience — Paul Slack // Vende Digital
Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Over the last two decades, B2B demand generation has shifted from relying on sales teams to being driven by marketing. Now, empowered buyers independently seek information, delaying engagement with sales and putting the onus on marketers to actively engage and influence them throughout their journey. Today, Paul discusses how to identify your B2B demand gen audience.
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Part 2B2B content marketing secrets — Paul Slack // Vende Digital
Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales often results in content your potential customers don’t care about. However, when you start with the customer and focus on becoming the go-to resource in your category, you not only create valuable content but also naturally attract increased traffic and sales. Today, Paul discusses B2B content marketing secrets.
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