How to translate CX into growth

Ali Cudby, Founder and CEO at Alignmint Growth Strategies, known for the proven four-step MINT Method, discusses how to translate CX into growth. Discover how this game-changing method aligns teams, inspires customers, and unlocks uncontainable growth for enduring success.

About the speaker

Ali Cudby

Alignmint Growth Strategies

Ali is Founder and CEO at Alignmint Growth Strategies

Part 1 How to translate CX into growth
Part 2Reduce church with intentional CX

Show Notes

00:30

Defining intentional CX and its importance in business processes.

Clear and consistent processes for delivering great customer experiences designed for retention and growth.
03:45

Challenges of leaving customer experience processes to individual employees.

The negative impact of chaotic processes on customer trust and the importance of providing a clear path to success for teams.
07:20

Introduction to the MINT method and its four step framework.

Creating a mantra, identifying ideal customer profiles, navigating customer journeys, and transforming outcomes with playbooks.

Quotes

"Having clear and consistent processes inside your organization so that everybody knows exactly what to do to deliver a great customer experience that's designed for retention and growth." - Ali Cudby
"When companies leave it up to their good intentioned employees to have a way of doing things, it means that you have chaotic processes." - Ali Cudby
"If you're dealing with CS person number one on day one, and they have their way of doing things, and then you're dealing with CS person number two the next day, and they do it differently, then it creates this confusion." - Ali Cudby