Effective marketing for healthcare & life sciences companies

Founder and Chief Growth Officer, Christine "Chris" Slocumb, from Clarity Quest, part of the Supreme Group, discusses effective marketing strategies tailored for healthcare and life sciences companies. Discover how to elevate your marketing efforts in these specialized industries and achieve growth through strategic approaches. Explore the unique insights and expertise shared by Christine in this episode focused on enhancing marketing practices for healthcare and life sciences sectors.
About the speaker

Christine "Chris" Slocumb

Clarity Quest/Supreme Group

- Clarity Quest/Supreme Group

Christine is Founder/Chief Growth Officer at Clarity Quest/ Supreme Group

Show Notes

  • 00:30
    Leveraging origin stories for brand positioning.
    Discussing the importance of telling unique origin stories linked to brand positioning.
  • 02:15
    Importance of CEO storytelling for media coverage.
    Exploring how CEOs sharing their company's story effectively can lead to media coverage.
  • 04:45
    Strategies for winning in marketing narratives.
    Emphasizing the significance of putting substantial resources behind marketing narratives for success.

Quotes

  • "They tell good stories, unique stories to them." - Chris Slocumb

  • "Why did you start this company?" - Chris Slocumb

  • "The CEOs that do it well, they're the ones that get coverage." - Chris Slocumb

About the speaker

Christine "Chris" Slocumb

Clarity Quest/Supreme Group

- Clarity Quest/Supreme Group

Christine is Founder/Chief Growth Officer at Clarity Quest/ Supreme Group

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