Optimal martech tech stack — Niklas Dorn // Filestage
- B2B
- Brand, Content Marketing, Social Media Marketing
- SAAS, Creative Production
- Marketing Team, Branding
- Part 1How to grow a SaaS startup — Niklas Dorn // Filestage
- Part 2 Optimal martech tech stack — Niklas Dorn // Filestage
- Part 3Productivity increasing tech — Niklas Dorn // Filestage
Show Notes
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02:19Building a martech stack the right wayThink about what youll be producing and determine your workflow and process. Find the best tools that fit your needs and then you can connect them vs buying one martech solution.
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05:42Using point solutions to build a marketing tech stackPoint solutions offer more flexibility and specialized functions that keep improving. As your needs change, solutions can easily be replaced to create accommodate the ideal tech stack.
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08:16Filestages integration with other platformsWhile Filestage works well for reviews and approvals, theyve built in integrations for frequently used platforms. They have a built in Asana integration, Google Drive, Dropbox, and others.
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11:36Selecting tools for your companys tech stackConsider the core solutions you want to use and the other tools that can be integrated with those solutions. Select tools that are easy to use, easy to set up, and can easily exchange data.
Quotes
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"You're completely free to find the tools that you like. Then you can connect the tools you like vs being forced to buy one big marketing tech solution that can do everything, but does 80% of what you like." -Niklas Dorn, CEO, Filestage
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"The flexibility of building a tech stack on your own and finding the best tools is a very good way to start when it comes to a marketing tech stack." -Niklas Dorn, CEO, Filestage
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"Nowadays, it doesn't make sense to be a siloed SaaS solution. The world is connected and everything needs to talk to each other." -Niklas Dorn, CEO, Filestage
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"Internally, I strongly believe in owning our core processes and doing it well. And for all the other things, we outsource it and we try to take external services that are doing a great job." -Niklas Dorn, CEO, Filestage
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"I strongly believe you have to be able to use a solution within half an hour, install it and then turn it on in your tech stack. Then you can make more workflow optimizations and things over time." -Niklas Dorn, CEO, Filestage
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"When we select new tools for our tech stack, We always go for solutions that are easy to use and also easy to set up." -Niklas Dorn, CEO, Filestage
- Part 1How to grow a SaaS startup — Niklas Dorn // Filestage
- Part 2 Optimal martech tech stack — Niklas Dorn // Filestage
- Part 3Productivity increasing tech — Niklas Dorn // Filestage
Up Next:
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Part 1How to grow a SaaS startup — Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. Filestage has gone from being a bootstrapped company to a market leader in content review and approval platform for marketing teams. As a SaaS company, they were able to scale their product and user base relatively quickly, but the journey wasn’t without its challenges and pitfalls. Today, Niklas discusses how to grow a SaaS startup.
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Part 2Optimal martech tech stack — Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. Point solutions vs integrated platforms has been an ongoing debate as it relates to creating an optimal martech stack. While integrated platforms boast the ability to seamlessly share data, point solutions offer flexibility to switch out parts of the tech stack as your business’ needs change. Today, Niklas discusses how to create the optimal martech stack.
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Part 3Productivity increasing tech — Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. There’s often a struggle to find the balance between keeping teams aligned with communication and allowing them enough time to really focus on tasks. Producitivity starts with etsbalishing processes and workflows, then integrates technology to automate and optimize those processes. Today, Niklas discusses how we can use technology to increase our productivity and output.
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