How to avoid building a product you can’t market
- Part 1 How to avoid building a product you can’t market
- Part 2How martech/adtech companies can innovate while remaining privacy-compliant
Show Notes
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00:30Leveraging brand equity in product developmentDiscussion on utilizing existing brand relationships to market new products effectively.
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05:15Challenges of creating products for partner marketingExploring the complexities of developing products that other companies will market to their users.
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10:45Importance of strategic product roadmap planningHow the product roadmap is influenced by partnerships and brand relationships for effective marketing.
Quotes
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"A lot of ideation that happens behind closed doors actually turns out to be pretty good when it comes into the wild." - Brendan Grove
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"As the technology voice in the room at times, I want people to say: should we? not can we?" - Brendan Grove
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"How do you create a product that other people want to market to their members on behalf of you?" - Brendan Grove
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“You can't promise something we can't fulfill.” - Brendan Grove
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“When someone tells you a product they want, a lot of times that comes from many hours, weeks of research of consumer conversations.” - Brendan Grove
- Part 1 How to avoid building a product you can’t market
- Part 2How martech/adtech companies can innovate while remaining privacy-compliant
Up Next:
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Part 1How to avoid building a product you can’t market
Co-Founder & CTO of Prizeout, Brendan Grove, delves into the intricacies of avoiding the pitfalls of building a product that faces marketing challenges. Prizeout, an advertising and financial technology company, specializes in putting money back into people's pockets through brand-funded offers available to various partners. Learn from Brendan about the strategies and insights needed to navigate the product development phase successfully and ensure alignment with market demands.
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Part 2How martech/adtech companies can innovate while remaining privacy-compliant
Brendan Grove, Co-Founder & CTO at Prizeout, discusses how martech/adtech companies can innovate while remaining privacy-compliant. Prizeout is an advertising and financial technology company that helps put money back into people’s pockets. Through Prizeout’s technology, brand-funded offers are available to all partners, including financial institutions, gaming companies, gig economy startups, and more, giving them access to instant cashback from national and local brands when they shop with digital gift cards.
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