Impacts of gated email — Andy Mowat // Gated

Show Notes

• 02:24
  Gateds impact on consumer attention and brands' cold outreach strategies

  Gated moves emails from unknown senders to a separate folder, allowing recipients to only deal with known senders within their inbox. To reach the recipient's inbox, senders are asked for a donation, which has led to a 46% reply rate for donated emails.
• 04:10
  How Gated email differs from inbox filtering

  Inbox filtering uses data to sort emails into separate tabs or folders based on content relevance, and doesnt provide the ability to understand relationships across different emails. However, rather than using content to filter emails, Gated filters based on the relationship.
• 06:26
  How Gated incentivizes targeted email marketing

  Gated changes the incentives for l senders by making them focus more on targeting content relevance rather than just sending more emails. The platform encourages senders to spend more time on their messaging, resulting in more replies and fewer emails for users.
• 07:34
  The ROI of paying for email access

  Marketers looking to start a relationship and dialogue with someone will pay to enter their inbox. This enables SDRs to spend less time on ineffective and time-consuming outbound methods and results in increased reply rates, more valuable connections, and a higher ROI.
• 09:05
  The adoption of Gated email

  While Gated is still a small percentage of the total pie, sellers in its core verticals are starting to understand its benefits. But, for those with a focused TAM, when Gated starts to pop up on three to 10% of emails, it's worth paying attention to and figuring out how to leverage it.
• 10:22
  Reactions to Gateds email experience

  Senders initially react with skepticism but eventually become advocates due to high reply rates. On the other hand, receivers have generally welcomed the introduction of Gated's email experience.
• 11:31
  How Gated handles newsletters

  Initially, Gated scans everyone youve ever emailed and defaults all those in your allowed list of sender. Generally, newsletters will go to the Gated folder, but users can drag them into the inbox if they find them valuable, and the selected ones will go to the inbox going forward.
• 13:42
  The evolution of Gated's concept and development

  Gated was born out of a need to block the noise of email. However, the team has learned that some users want to shut off the noise completely, while others need to live in it and amplify the right signal, so Gated is evolving to accommodate these different needs.
• 14:41
  Gated's sender funded model

  Gated is based on a sender-funded model where users don't have to pay to use the tool. Instead, the senders who value the users' attention pay for it, and Gated takes a cut of the donation.