How martech/adtech companies can innovate while remaining privacy-compliant
- Part 1How to avoid building a product you can’t market
- Part 2 How martech/adtech companies can innovate while remaining privacy-compliant
Show Notes
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00:30Building a foundation for accessible technology businesses.Discussion on the flexibility of technology foundations for future access and modifications.
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03:45Balancing precision and action in technology development.Exploring the approach of starting implementation swiftly rather than over-planning in the tech industry.
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06:20Leveraging brand equity through strategic partnerships.Strategies for utilizing existing brand relationships to expand product reach and offer discounts effectively.
Quotes
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"Building a foundation that can be accessed later is crucial for technologists." - Brendan Grove
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"Sometimes you need to start cutting with a scalpel instead of just measuring twice." - Brendan Grove
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"Create a product that others want to market on your behalf for success." - Brendan Grove
- Part 1How to avoid building a product you can’t market
- Part 2 How martech/adtech companies can innovate while remaining privacy-compliant
Up Next:
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Part 1How to avoid building a product you can’t market
Co-Founder & CTO of Prizeout, Brendan Grove, delves into the intricacies of avoiding the pitfalls of building a product that faces marketing challenges. Prizeout, an advertising and financial technology company, specializes in putting money back into people's pockets through brand-funded offers available to various partners. Learn from Brendan about the strategies and insights needed to navigate the product development phase successfully and ensure alignment with market demands.
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Part 2How martech/adtech companies can innovate while remaining privacy-compliant
Brendan Grove, Co-Founder & CTO at Prizeout, discusses how martech/adtech companies can innovate while remaining privacy-compliant. Prizeout is an advertising and financial technology company that helps put money back into people’s pockets. Through Prizeout’s technology, brand-funded offers are available to all partners, including financial institutions, gaming companies, gig economy startups, and more, giving them access to instant cashback from national and local brands when they shop with digital gift cards.
