How fractional leadership roles are transforming the marketing landscape
- Part 1 How fractional leadership roles are transforming the marketing landscape
- Part 2Aligning your sales & marketing teams through social media
Show Notes
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00:00Introduction to fractional leadership roles in marketing.Discussion on the role of fractional executives alongside in-house executives and the benefits they offer in today's market landscape.
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02:45Fractional leadership support for senior teams.Exploring how fractional leaders provide strategic support and solutions to senior leadership teams, especially in times of challenges or obstacles.
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05:20Fractional leadership in private equity and venture capital.Insights into the role of fractional leaders in supporting companies post-investment, analyzing sales, marketing, and tech stacks to drive change and growth.
Quotes
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"Sometimes people are looking for a fractional, but what they actually need is a very clear intervention." - Jadis Tillery
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"A freelancer is not the same as a fractional. A fractional is someone who has that very senior strategic mindset and level of experience that can come into a business and get up to speed and make change very quickly. " - Jadis Tiller
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"Bringing in someone who has an outside perspective, but a wealth of knowledge and experience can only be a value add to your senior leadership team." - Jadis Tillery
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“Do your own due diligence in terms of who you're considering for a fractional engagement because they can be hugely impactful, but they do need to have that breadth and depth of experience behind them.” - Jadis Tillery
- Part 1 How fractional leadership roles are transforming the marketing landscape
- Part 2Aligning your sales & marketing teams through social media
Up Next:
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Part 1How fractional leadership roles are transforming the marketing landscape
Founder and Director at iKwe, Jadis Tillery, shares her expertise in blending strategic vision with cutting-edge technology to drive digital transformation for businesses and marketing teams, creating next-generation customer experiences. With over 25 years of experience in B2C, D2T, and B2B marketing, Jadis specializes in empowering growth for Private Equity, Venture Capital, and companies seeking Series A and Series B investments. Her track record includes supporting over 100 businesses in transforming their sales and marketing strategies, making her a valuable resource for sustainable business growth.
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Part 2Aligning your sales & marketing teams through social media
Founder and Director at iKwe, Jadis Tillery, shares insights on empowering growth for businesses seeking investments and driving digital transformation through strategic vision and technology. With over 25 years of experience in various marketing sectors, including Media, Luxury Retail, and B2B SaaS, Jadis specializes in tailoring strategies to meet industry-specific challenges. Notable achievements include generating $1M in a month through internal ambassador networks and leading pioneering initiatives in social media and live broadcasting.
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