How consumer engagement is evolving
- Part 1Fueling fandom & creating better advertising experiences
- Part 2 How consumer engagement is evolving
Show Notes
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00:30Shifting focus from audience growth to engagement and loyalty.Discussion on the importance of engagement, loyalty, and retention for sustainable growth.
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02:45Impact of dual revenue streams on audience engagement.Exploring how the shift to dual revenue streams necessitates a focus on engagement for advertising revenue.
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05:10Evolution of consumer engagement strategies in media and entertainment.Insights into how consumer behavior and industry changes are shaping engagement strategies.
Quotes
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"Engagement is the new acquisition." - Scott Donaton
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"To get advertising revenue, you need engagement. You need an audience that hasn't just subscribed to your service, but is actually watching it and watching a lot of it. " - Scott Donaton
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"the only way to really drive engagement at the end of the day is to create a better product and a better experience that people want to spend more time with." - Scott Donaton
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Brands have to be bolder about how they go to market. Sometimes that means being more willing to let go. - Scott Donaton
- Part 1Fueling fandom & creating better advertising experiences
- Part 2 How consumer engagement is evolving
Up Next:
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Part 1Fueling fandom & creating better advertising experiences
Chief Marketing Officer, Scott Donaton from Versus, an innovative entertainment and technology company specializing in transforming audience engagement using proprietary AI. Scott delves into the realm of competitive intelligence and marketing strategies, emphasizing the importance of understanding competitors to enhance your marketing business. Discover how engaging with perceived competitors can help identify your brand differentiators and elevate your marketing approach. Fueling fandom & creating better advertising experiences is the focus of today's discussion with Scott Donaton.
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Part 2How consumer engagement is evolving
Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audience engagement, delves into the evolving landscape of consumer engagement. Discover how Versus gamifies content to transform passive interactions into interactive experiences, fueling fandom through engaging strategies. Gain insights on leveraging AI and interactive platforms to drive consumer engagement and brand differentiation. Explore the future of marketing in the digital age with Scott Donaton on this insightful episode.
