Going beyond the AI hype
- Part 1Ins & outs of powerful product marketing
- Part 2 Going beyond the AI hype
Show Notes
-
00:30Utilizing AI to enhance customer engagement and retention.Discussion on how AI tools can be leveraged to personalize customer experiences and improve engagement.
-
05:15Overcoming challenges in AI integration for successful outcomes.Addressing the key obstacles faced by product marketers when incorporating AI into their strategies and strategies to overcome them.
-
10:45Enhancing product messaging and positioning through data analytics.Exploring the role of data analytics in product marketing and how AI-powered insights can improve messaging effectiveness.
-
15:20Personalization at scale for improved customer experiences.The impact of AI-driven personalization on customer engagement and retention, along with best practices for delivering personalized experiences.
-
20:10Future proofing marketing strategies with emerging technologies.Insights on the emerging technologies and trends that product marketers should be aware of to innovate in a rapidly evolving digital landscape, including the role of AI in future-proofing strategies.
Quotes
-
“AI is not new. [...] you think about why it's revamped or why it's come back, it's really because of chatGPT.” - Anjali Yakkudi
-
“Once you get good at it, you can really have chatGPT take care of a lot of that manual, more boring kind of work that you have to do in product marketing.” - Anjali Yakkudi
-
“If you think about the marketing process today, [...] it is the same fundamental process as print.” - Anjali Yakkudi
-
Most of our customers take six plus weeks to get a campaign into market; that includes a single email that maybe has a 3% to 5% click-through rate.” - Anjali Yakkudi
- Part 1Ins & outs of powerful product marketing
- Part 2 Going beyond the AI hype
Up Next:
-
Part 1Ins & outs of powerful product marketing
VP, Product Marketing at Movable Ink, Anjali Yakkudi, the overlap between artificial intelligence and product marketing. In this episode of the MarTech Podcast, Anjali discusses the ins and out of powerful marketing, delving into marketing challenges around innovative products, how o use one’s product as an advantage in marketing, and a host of other topics.
Play Podcast -
Part 2Going beyond the AI hype
VP, Product Marketing at Movable Ink, Anjali Yakkudi, discusses the overlap between artificial intelligence and product marketing. In this episode of the MarTech Podcast, Anjali delves into taking advantage of the excitement of artificial intelligence, but not getting caught up in the hype, how artificial intelligence gives value to customers within the product, and a host of other interesting topics.
