Fueling fandom & creating better advertising experiences

Quotes

• "No brand in the media space should define itself by a platform, first and foremost." - Scott Donaton

• "The advertising experience remains, for the most part, an interruptive, intrusive experience where a brand basically interrupts the content you're trying to consume and want to consume, waves its hands in front of your face and talks about itself. And we know that audiences don't love that." - Scott Donaton

• "So many brands still fall back on the model that has admittedly worked for over 100 years now, which is an interruptive intrusive model" - Scott Donaton

• “When brands really start to think about why they exist and the role they actually play in people's lives, there's always a more interesting story that's not about the product they make and how much it costs and why you should try it.” - Scott Donaton

• [At Versus], we have extremely high click-through rates compared to industry averages, 2.1% and higher. - Scott Donaton

• “We're not using AI to replace human content creation. We're using AI to take the content that people are creating and enhance it.” - Scott Donaton