From sales to Bacon Wrapped Business success — Brad Costanzo // Bacon Wrapped Business

Quotes

• “I had a background in sales but at the beginning of my career, I knew nothing about marketing. Generating leads was something totally new to me.” - Brad “After reading Tim Ferriss’ ‘4-hour Work Week’ I have started two businesses at the same time. One was a software business and the other one was publishing.” - Brad “One of the most effective things you can do in sales is to be empathetic and to listen carefully about what the customer wants.” - Brad“The goal of marketing is to make selling superfluous.”- Brad “There are three primary categories in the information business - those are health, wealth, and love.” - Brad “There is a lot more heavy persuasion involved in selling information and how to improve your life than there is in selling physical products or software.” - Brad “One of the main reasons for becoming a consultant was because I got tired of starting businesses.” - Brad “Consulting allows me to fulfill my love of novelty and new challenges.” - Brad "I get to look at my clients as partners as opposed to just clients.” - Brad “It's a real art and science to know how to effectively communicate your value proposition to your clients.” - Brad “Podcast gave me the opportunity to explore topics that were interested in me, but also to reach out and build access to influential people.” - Brad “Podcasting is the best networking and relationship building hack in the world.” - Brad “When you get hired for a job, you're hired to fill a role and when you're in as a consultant, you're hired to fill a result.” - Brad