Finding the balance between performance marketing & brand-building

CEO & Co-founder of Wondersauce, John Sampogna, delves into finding the balance between performance marketing and brand-building. Discover how aligning these two aspects can enhance your marketing strategies and drive business growth. Explore the insights shared by John Sampogna on this episode of the podcast.

About the speaker

John Sampogna

Wondersauce

John is CEO & Co-founder of Wondersauce

Part 1 Finding the balance between performance marketing & brand-building
Part 2Leveraging AI & digital experiences to enhance the client journey

Show Notes

00:00

Defining brand and performance marketing.

Discussion on the definitions of brand and performance marketing in the context of marketing strategies.
02:15

Examples of classic brand building tactics.

Exploring traditional tactics used for brand-building and their effectiveness in the current marketing landscape.
04:45

Balancing unit economics in marketing.

Insights on the importance of considering unit economics in marketing decisions for long-term success.

Quotes

“We're living in a society now where the immediacy of results is basically driving all of our decisions. And we're not able to look at a long term drawback in what we're doing.” - John Sampogna
“The world we're living in, like the economy is a little bit weird right now, and getting a return on investment and having revenue come in the door obviously is very important.” - John Sampogna
“If you're heavily reliant on performance marketing, where it's over 80-90%, I would almost say dial it back to maybe 60, a 60-40 approach.” - John Sampogna
“Not everything has to be reliant on paid unless you have an unlimited budget.” - John Sampogna