Executive view of marketplace marketing measurement
- Part 1How Indeed measures marketing to fuel career success
- Part 2 Executive view of marketplace marketing measurement
Show Notes
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00:30Best practices for setting up and refining attribution models.Discussion on accurately measuring the impact of different marketing channels on overall performance.
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05:15Navigating the complexities of measuring marketing ROI.Strategies and tools used to measure ROI in a multi-device and multi-platform world.
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10:45Approaching the challenge of measuring granular activities through the funnel.Methods employed to measure the impact of various marketing initiatives on user engagement and conversions.
Quotes
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"It's really tough to have consistent measurement across all of your touch points to a customer." - Jed Clevenger
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"Your output and your insights on your data are only as good as the data in." - Jed Clevenger
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"You're only as good as your data in if you want to truly optimize on a global scale and across channels." - Jed Clevenger
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"We still have a job as humans to make our best judgment call. The models are saying X, we're seeing this other data over here, so ultimately, we're going to go with Y." - Jed Clevenger
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“Everything we do as a company, privacy is the number one priority.” - Jed Clevenger
- Part 1How Indeed measures marketing to fuel career success
- Part 2 Executive view of marketplace marketing measurement
Up Next:
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Part 1How Indeed measures marketing to fuel career success
VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the strategies for measuring marketing success to empower career advancement. Discover how Indeed, the world's leading job site, utilizes analytics to enhance job search experiences globally. Gain insights into the importance of data-driven decisions in optimizing marketing efforts for career success.
Play Podcast -
Part 2Executive view of marketplace marketing measurement
VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the world of marketplace marketing measurement. Unveiling the importance of understanding competitive intelligence and marketing strategies, Jed sheds light on how analyzing competitors can enhance your marketing business. Discover how identifying your brand differentiators can set you apart in the market.
