Diversify your marketing portfolio with partnerships
- B2C, B2B
- Affiliate Marketing
- Marketing Agency
- Marketing Strategy, Growth Marketing, Entrepreneurship
Robert Glazer
Acceleration Partners
- Part 1 Diversify your marketing portfolio with partnerships
- Part 2Is partnership marketing scalable?
- Part 3Profitable channel for brands of all sizes
Show Notes
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03:35Why marketing portfolios should be diversified with partnershipsThe auction marketplace continues to generate less returns while costs rise. Rather than paying for variable outcomes, brands should look only to pay for the outcomes they want.
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05:55Bridging the gap between brand building and PPCAffiliate and partner marketing engages several sources of traffic with brand value. Technology enables brands to turn those traffic sources into a channel where you only pay after a sale.
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08:09Partnership marketing versus performance marketingPerformance marketing tactics are susceptible to competitive technologies. Partnership marketing is unique to the brand and creates long-term value through relationship building.
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09:48Getting started in partnership marketingPartner automation technology provides a system that tracks, measures, and pays in real-time. Its really about recruiting the people you want to work with and agreeing on a rate per lead.
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12:19B2B partner marketingWith the evolution in the technology and move towards a SaaS model billing, any brand can build their own partner program. And you can also have cost certainty, attribute, and track all your outcomes.
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17:05NonNon-traditional businesses can take advantage of partner marketing by partnering with industry influencers and experts. They can also invite existing customers to join their programs.
Quotes
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"60%-70% of online ads eventually go through Amazon, Google, or Facebook. And the average price increase of those ads ranged from 50%-100% in the last 18 months." -Robert Glazer, Founder & COB, Acceleration Partners
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"Rather than buying from a single source of traffic, partner marketing engages a bunch of relationships, which may have some brand value, using technology, to manage and scale them." -Robert Glazer, Founder & COB, Acceleration Partners
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"These systems from Impact or PartnerStack are even working on a B2B basis into CRM systems. So, it's almost like you can build an outside Salesforce." -Robert Glazer, Founder & COB, Acceleration Partners
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"I don't want what's in my Salesforce and my leads to be shared with anyone else who's using Salesforce. And that's what a private program is. I'm gonna recruit people and theyre mine." -Robert Glazer, Founder & COB, Acceleration Partners
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"When you think about partner automation technology, the ability to manage hundreds, if not thousands of relationships using software is the real game changer." -Robert Glazer, Founder & COB, Acceleration Partners
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"Partnership versus performance marketing is like SEO versus PPC. Creating those relationships, nurturing them, agreeing on a rate; you can't outspend someone doing that overnight." -Robert Glazer, Founder & COB, Acceleration Partners
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"People on eBay paid 70% more for the same item on the auction side of the business versus the fixed price side of the business." -Robert Glazer, Founder & COB, Acceleration Partners
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"I'm on your podcast and you're talking about my book. You put an Amazon link to it and then you're a publisher in that translation." -Robert Glazer, Founder & COB, Acceleration Partners
- Part 1 Diversify your marketing portfolio with partnerships
- Part 2Is partnership marketing scalable?
- Part 3Profitable channel for brands of all sizes
Up Next:
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Part 1Diversify your marketing portfolio with partnerships
Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When things get tough, the trend is to retreat to paying for outcomes. As marketing budgets continue to get tighter and digital auction prices soar, marketers will need to make some drastic changes to their portfolios. Today, Robert talks about diversifying your marketing portfolio with partnerships.
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Part 2Is partnership marketing scalable?
Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When partnership marketing management tasks are handed off to SEOs and PPC persons, they don’t get enough attention. For companies looking to scale these programs successfully, a dedicated individual or team is recommended. Today, Robert talks about how to make partnership marketing scalable.
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Part 3Profitable channel for brands of all sizes
Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. The performance-based nature of affiliate and partner programs make them inherently low-risk. With the technology available today, businesses at any level can easily set up a profitable affiliate program. Today, Robert talks about making partnership marketing profitable for brands of all sizes.
Play Podcast
