LISTEN IN A POD APP
Filters
Constantine Yurevich | SegmentStream
Marketing Strategies to Retire — Constantine Yurevich // SegmentStream
Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. Conversion tracking today is inherently flawed due to Safari’s ITP, longer sales cycles, and other limitations. As the limitations on cookies grow, marketers will need to move away from the traditional method of tracking conversions to analyzing…
Play PodcastConstantine Yurevich | SegmentStream
Preparing for Google Chrome’s Cookie Restrictions — Constantine Yurevich // SegmentStream
Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. As third-party cookie deprecation draws closer, marketers and advertisers are looking for alternatives to traditional analytics to understand user behavior. While cookies will not be completely eliminated from browsers, the advertisers that do not have their own…
Play PodcastRobert Glazer | Acceleration Partners
Profitable channel for brands of all sizes
Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. The performance-based nature of affiliate and partner programs make them inherently low-risk. With the technology available today, businesses at any level can easily set up a profitable affiliate program. Today, Robert talks about making partnership marketing profitable for brands of all…
Play PodcastRobert Glazer | Acceleration Partners
Is partnership marketing scalable?
Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When partnership marketing management tasks are handed off to SEOs and PPC persons, they don’t get enough attention. For companies looking to scale these programs successfully, a dedicated individual or team is recommended. Today, Robert talks about how to make partnership…
Play PodcastRobert Glazer | Acceleration Partners
Diversify your marketing portfolio with partnerships
Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When things get tough, the trend is to retreat to paying for outcomes. As marketing budgets continue to get tighter and digital auction prices soar, marketers will need to make some drastic changes to their portfolios. Today, Robert talks about diversifying…
Play PodcastAbout Business Class: B2C, B2B
Sponsors of the MarTech Podcast
