The hybrid future is of marketing — Steve Daheb // ON24
- Part 1Digital vs. in-person experiences in 2021 — Steve Daheb // ON24
- Part 2 The hybrid future is of marketing — Steve Daheb // ON24
Show Notes
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02:00The hybrid future of marketingThe hybrid future of marketing is about finding the balance between digital and physical events without giving up the benefits of digital.
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04:42What hybrid marketing could look likeFar from being distracting, an event that has both a physical and digital experience can drive more engagement from attendees. Hybrid events will bring more relevant and audience specific content with easier ways to interact and network.
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08:08Incorporating data from hybrid events into your marketing strategyThe data gathered from hybrid events can be used to optimize marketing and nurture strategies. If you attend one of these events, the organization can then recommend other similar events to you based on the data gathered.
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10:23Figuring out someone mindset based on their data from a hybrid eventOutside of sales, when the data is gathered from a hybrid event, it shows the engagement level of the individuals. So organizations can decide how to use the data to nurture each person wherever they are in the funnel.
Quotes
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"One of the things we're focused on is providing a hybrid audience engagement, where audiences, whether they're physical or virtual, can view the same presentations, interact with the same digital content." - Steve Daheb, CMO of On24
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"The audience can upvote questions and get answers. Before, with physical events you were passing around or walking up to the microphone to ask a question..." - Steve Daheb, CMO of On24
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"The data we've been collecting allows us to better personalize and optimize the experience for their customers." - Steve Daheb, CMO of On24
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“We can tell what a person cares about and can optimize the experience and content for them.” - Steve Daheb, CMO of On24
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“We'll take that data, based on what we learned we can optimize our nurtures. We can optimize how we target them with which programs. ” - Steve Daheb, CMO of On24
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“It's not unlike other data we collect. It's just, you collect so much more data and better data than you do by other means.” - Steve Daheb, CMO of On24
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“After 27 years of doing this, I collect more data from digital events than I did from Moscone.” - Steve Daheb, CMO of On24
- Part 1Digital vs. in-person experiences in 2021 — Steve Daheb // ON24
- Part 2 The hybrid future is of marketing — Steve Daheb // ON24
Up Next:
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Part 1Digital vs. in-person experiences in 2021 — Steve Daheb // ON24
Ben chats with Steve Daheb, the CMO of cloud-based digital experience platform, On24. Especially in today’s nearly completely virtual marketplace, relationships are what build your business. So how can you build relationships with your marketing efforts? Today, Ben and Steve discuss digital versus personal experiences in 2021.
Play Podcast -
Part 2The hybrid future is of marketing — Steve Daheb // ON24
Steve Daheb, CMO of cloud-based digital experience platform, On24 comes back to talk with Ben about building relationships with your marketing efforts. The pandemic has affected us all in some way or another. But marketing seems to have moved permanently online because of this. Today, Ben and Steve talk about the hybrid future of marketing.
