Defining AI data analytics for marketers
- Part 1 Defining AI data analytics for marketers
Show Notes
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00:00Introduction to AI and Data Analytics for MarketersDiscussion on the role of AI in data analytics for marketers and its importance in understanding customer behaviors and preferences.
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00:45The Art and Science of MarketingExploring the balance between the science of data analytics setup and the art of asking the right questions in marketing.
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02:15Moving Beyond Operational TasksTransitioning from operational tasks to focusing on understanding data and making informed conclusions for effective marketing strategies.
Quotes
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“With large language models specifically, marketing can become more data-driven and go beyond the ceiling that we hit with the traditional methods of analysis because of the inability to fully use all available data sets.” - Georgios Grigoriadis
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“With AI, life is going to become somehow more comfortable, more easy, more accurate, more convenient, and the methods to go there is the AI data insights, especially for marketing.” - Georgios Grigoriadis
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“At the end of the day, it's people who are giving value to services and solutions; AI is just another tool.” - Georgios Grigoriadis
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“Humans are very competitive. The moment someone manages to find the most magical button that everything is going to be automatically done, another human with access to that button, they will find something to put on top just to be more competitive.” - Georgios Grigoriadis
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“AI can give us the potential to increase our privacy by anonymizing data while still keeping the capturing of the key patterns.” - Georgios Grigoriadis
Up Next:
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Part 1Defining AI data analytics for marketers
CEO Georgios Grigoriadis from Baresquare, a tech startup specializing in proactive, AI-powered data analytics, delves into the role of AI in marketing. Discover how AI helps marketers understand customer behaviors and preferences, enabling data-driven decisions. Learn practical examples of applying AI data analytics to enhance marketing performance and customer targeting. Join Georgios as he explores the world of AI data analytics for marketers in this insightful episode.
