Creative content generation in MarTech — Geoff Atkinson & Connor Ray // Texo

Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds a wealth of valuable insights, and AI has made the process of extracting these insights significantly more accessible. Texo leverages AI to extract value from long-form content, providing podcasters with automated quotes, highlights, social media posts, etc. Today, Geoff and Connor discuss creative content generation in martech.
About the speaker

Geoff Atkinson & Connor Ray

Texo

 - Texo

Geoff and Connor are CEO and Lead Engineer at Texo

Show Notes

Quotes

  • "AI's becoming a commodity, and what makes it unique and valuable is the the data you're providing to it, and the way youre prompting it. Those are the two things that really separate the results that you get." - Connor Ray

  • "You used to have to build custom integrations for any app that you wanted to integrate to. But, with AI, that's becoming a lot easier where you can integrate with a wide variety a lot quicker." - Connor Ray

  • "From my perspective, my instinct with other products I've seen on the market and the integrations they're offering is, you always want to have an avenue that's not complicated and not highly technical." - Connor Ray

About the speaker

Geoff Atkinson & Connor Ray

Texo

 - Texo

Geoff and Connor are CEO and Lead Engineer at Texo

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