CMO Success Measurement — Jeremy Haft // Digital Remedy
- Part 1The Evolving CMO Role — Jeremy Haft // Digital Remedy
- Part 2 CMO Success Measurement — Jeremy Haft // Digital Remedy
Show Notes
Quotes
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"In conversations with CMOs and senior leaders, the buzzword is 'effectiveness. How is this media, marketing, and advertising driving effectiveness for the overarching brand?" - Jeremy Haft
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"Linear TV has long been the foundation of marketing plans, and while the landscape is evolving, many CMOs stick to it for job security. The challenge is to measure its real impact on business performance." - Jeremy Haft
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"To secure more budget, I need to show our Head of Finance that our investments work. It's not just about spending more but proving how it drives revenue and shortens the sales cycle." - Jeremy Haft
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"In today's marketing landscape, the shift from 80% art and 20% science to 80% science and 20% art is evident. Data, analytics, and insights drive 21st-century business growth." - Jeremy Haft
- Part 1The Evolving CMO Role — Jeremy Haft // Digital Remedy
- Part 2 CMO Success Measurement — Jeremy Haft // Digital Remedy
Up Next:
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Part 1The Evolving CMO Role — Jeremy Haft // Digital Remedy
Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. In recent years, the role of the CMO has undergone a transformation, driven by a global pandemic and disruptions in the supply chain. Essentially, the CMO's role has evolved from that of a creative visionary to a strategic leader tasked with optimizing their approach to drive growth using data and analytics to demonstrate the financial impact of their strategies. Today, Jeremy discusses the evolving role of the CMO
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Part 2CMO Success Measurement — Jeremy Haft // Digital Remedy
Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. As marketing evolves, the advantage lies in embracing measurability. With data-driven insights and effective utilization, CMOs can outpace competitors and elevate their brands to new heights. Today, Jeremey discusses CMO success measurement.
