Choosing the best digital strategy for international business — Nataly Kelly // Take Your Company Global
Nataly Kelly
Take Your Company Global
- Part 1Why you need a Market Intensification strategy — Nataly Kelly // Take Your Company Global
- Part 2 Choosing the best digital strategy for international business — Nataly Kelly // Take Your Company Global
Show Notes
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02:40Adopting a beginners mindset when expanding into a new marketInternational market expansion isnt as simple as translating all your websites content. It requires a beginner's mindset, repeating the initial steps taken to establish the company in the home market, such as finding product market fit and learning from customers.
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03:54Determining the right digital strategies for international expansionIn international expansion, understand each market's nuances. Tailoring strategies to local context matters. For instance, in smaller markets like Italy, leveraging micro-influencers within existing online communities can be more impactful than broad digital approaches.
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06:46Market research for international expansionThe mistake many companies make is neglecting to speak to the customer in their intended expansion market before investing. Rather than solely relying on the data, talk to customers in the market to understand their values, needs, preferences, and behaviors.
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08:29Balancing existing strategies with local market preferences for global expansionUnderstanding your business is crucial, but balancing it with market insights is key. Conduct small-scale tests, analyze performance, and optimize strategies without overcommitting resources to determine what works best for your specific business and the target market.
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10:08Strategies to connect with potential customers in new marketsEngage in conversations with your ideal customer profile, competitor's customers, resellers, and partners in that market. Assess market gaps, unaddressed opportunities, and understand the target customers' mindset and needs to tailor your approach effectively.
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12:15Adapting social media strategies for global marketsSocial media platforms are used differently across countries due to cultural nuances. Each platform's success varies based on local preferences, making it crucial to tailor strategies to suit specific countries and business goals.
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14:44The value of hiring for international growth early in a companys lifeHiring for international experience early on can enrich a company's workforce with diverse perspectives and skills. This also ensures that people are always building in a globally extensible way which makes it easier to go global when the time comes.
Quotes
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"To learn about a market, talk to your customer in that market. Companies invest millions of dollars localizing website content, spending on ads, without talking to the customer and figuring out how they think differently." - Nataly Kelly
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"When entering new countries, there's often a rush to launch, but testing is key. Start small, test strategies, and optimize for success - that's classic marketing wisdom." - Nataly Kelly
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"Social media platform usage varies by country due to cultural differences. Tailoring strategies for each country is crucial. What works in one might not in another; it depends on your goals and the business." - Nataly Kelly
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"Hiring for international growth as early as you can enriches the composition of your workforce. You get that international thinking built-in by default, so people are always building in a globally extensible way." - Nataly Kelly
- Part 1Why you need a Market Intensification strategy — Nataly Kelly // Take Your Company Global
- Part 2 Choosing the best digital strategy for international business — Nataly Kelly // Take Your Company Global
Nataly Kelly
Take Your Company Global
Up Next:
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Part 1Why you need a Market Intensification strategy — Nataly Kelly // Take Your Company Global
Nataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. In the digital age, expanding into global markets has become more accessible for companies. However, unlike the past, today's approach requires an incremental process to expand your presence in a new market, making a market intensification strategy crucial. Today, Nataly discusses why you need a market intensification strategy.
Play Podcast -
Part 2Choosing the best digital strategy for international business — Nataly Kelly // Take Your Company Global
Nataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. Understanding the best digital strategy for international expansion requires a nuanced approach. It's not just about assuming global platforms work uniformly in every country, and it goes beyond translating all the content on your website into the new market’s language. Today, Nataly discusses how to choose the best digital strategy for your international business.
