Increasing sales with powerful email marketing
- Part 1Building healthy, engageable email lists
- Part 2 Increasing sales with powerful email marketing
Show Notes
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02:11The role of A B testing in refining email marketing strategiesA/B testing involves sending two different versions of an email to different segments of the audience to see which performs better in terms of open and click-through rates. By identifying the winning version, marketers can refine their email marketing campaigns.
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03:12The significance of inbox testingInbox testing reveals whether your messages land in the inbox, spam folder, or are blocked across different email providers. Marketers can optimize their campaigns by analyzing these outcomes across different email providers to maximize inbox deliverability.
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07:45Email marketings role in the multi channel buyer journeyZeroBounce follows an 80/20 rule, where 80% of emails are informative and 20% are promotional. Despite misconceptions about its decline, email marketing remains highly effective and cost-efficient, with companies doubling down on its usage due to its proven effectiveness.
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11:20Best practices to drive revenue through email marketingStart by scrubbing your email list to remove inactive addresses and bad data. Additionally, ensure your infrastructure is optimized by setting up DMARC while adhering to best practices in data collection and message delivery.
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12:51The importance of setting up DMARCDMARC (Domain-based Message Authentication, Reporting, and Conformance) is a security protocol. It ensures email authentication by aligning SPF and DKIM records, preventing spoofing, and helping receiving mail servers decide what to do with failing messages.
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14:33Email list segmentation and messaging strategiesCrafting segmented messaging involves mapping out customer journeys and creating "if-then" scenarios to tailor messages based on recipient actions. Examples include breakup campaigns to re-engage disinterested subscribers.
Quotes
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"Email marketing is by far the cheapest form of marketing. There's no cheaper way to get a message in front of somebody." - Brian Minick
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"Ive been hearing that email marketing is dead for 15 years. But I haven't seen a decrease in the no. of emails sent per year. Everyone is doubling down because of the effectiveness and the ability to get it out quickly." - Brian Minick
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"With this new stuff that's happened here in February with Google and Yahoo, you must have DMARC setup. If you are not set up on DMARC, you're going to be in the spam folder if you're not already." - Brian Minick
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"Clean your email list up. There are too many bots and bad data points coming in, especially if you've ever purchased data and now it's mixed into your data set. You have to go clean this stuff up and remove the bad emails." - Brian Minick
- Part 1Building healthy, engageable email lists
- Part 2 Increasing sales with powerful email marketing
Up Next:
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Part 1Building healthy, engageable email lists
Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Amidst evolving algorithms and shifting consumer behaviors, building healthy and engageable email lists has become more challenging yet more crucial than ever. While marketers have traditionally relied on metrics like open rates and subscriber counts, today's landscape calls for a greater focus on quality to avoid ending up in the spam folder. Today, Brian discusses building healthy, engageable email lists.
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Part 2Increasing sales with powerful email marketing
Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Despite people saying email is “dead,” email marketing remains the fastest and most cost-effective way to get your message in front of your audience. But with inboxes overflowing and competition fierce, crafting emails that resonate and convert requires more than just a catchy subject line. Today, Brian discusses increasing sales with powerful email marketing.
