Building a Strong Foundation for SAAS Growth — Rob Freedman // Zuper
- Part 1 Building a Strong Foundation for SAAS Growth — Rob Freedman // Zuper
- Part 2Scaling Your Marketing SAAS Efforts — Rob Freedman // Zuper
- Part 3Measuring & Optimizing SAAS ROI — Rob Freedman // Zuper
Show Notes
-
02:29How to build a strong foundation for SaaS growthTo build a strong foundation for SaaS growth, its essential to understand who youre selling to and become customer obsessed. This process involves identifying the target audiences pain points, creating solutions, and effectively communicating them to the market.
-
04:34Balancing customer input and industry expertise in SaaS developmentWhen building a SaaS business, it's essential to strike a balance. Start by listening to customers' input for a foundation, then use your industry expertise to consult and enhance their vision. This approach combines their insights with your expert guidance for success.
-
06:53Unlocking unexpected value propositions through customer storiesAfter achieving product-market fit, focus on understanding and expanding your value proposition. By listening to customer stories for different triggers, you can uncover unexpected value props which are valuable for marketing and further growth efforts.
-
08:33Mining customer feedback for value propositionsIt's crucial to spend quality time with customers, leverage AI for call analysis, and engage with onboarding and customer success teams to gather insights. Early adopters can become powerful advocates for your business when their feedback is valued and acted upon.
-
10:48Building a strong customer experience for SaaS growthBy building a strong customer experience and positive product experience from prospecting to onboarding to ongoing relationships, customers become your greatest evangelists. This advocacy leads to referrals, and cannot be replicated through traditional marketing tactics.
Quotes
-
"Just taking what the customer wants and building that will get you nowhere, but it gives you a starting point. Then, as the expert, you get to help them reimagine and uncover things that they didn't realize can be done." - Rob Freedman
-
"Listening to customers, having them tell stories, and listening for different triggers has been a very good source of customer stories that we can then use in our marketing." - Rob Freedman
-
"Your early adopters can be your greatest champions and help propel your business to scaling and growing. But, if you're not paying attention to them, you'll find a very tough road to growth." - Rob Freedman
-
"At the recent HubSpot Inbound conference, some of the best prospects to come by our booth to speak with us were hand brought over by current customers. No email campaigns or cold LinkedIn messaging is going to replace that." - Rob Freedman
- Part 1 Building a Strong Foundation for SAAS Growth — Rob Freedman // Zuper
- Part 2Scaling Your Marketing SAAS Efforts — Rob Freedman // Zuper
- Part 3Measuring & Optimizing SAAS ROI — Rob Freedman // Zuper
Up Next:
-
Part 1Building a Strong Foundation for SAAS Growth — Rob Freedman // Zuper
Rob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. To establish a solid foundation for SaaS growth, it all starts with a relentless focus on your customers. It's not about building something for yourself and hoping it sticks; it's about actively engaging with your market, identifying their needs, and crafting solutions that address these needs effectively. Today, Rob discusses building a strong foundation for SaaS growth.
-
Part 2Scaling Your Marketing SAAS Efforts — Rob Freedman // Zuper
Rob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. When attempting to scale marketing efforts, all too often, businesses rush into massive advertising spends and event sponsorships, hoping to achieve rapid growth. However, this usually leads to budget exhaustion and questions about why the expected 10x business expansion hasn't materialized. Today, Rob discusses scaling your marketing SaaS efforts.
Play Podcast -
Part 3Measuring & Optimizing SAAS ROI — Rob Freedman // Zuper
Rob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. As SaaS businesses aim to scale and expand their customer base, they must ensure that their investments are yielding profitable returns. This requires a keen focus on metrics and strategies tailored to their specific goals and stage of growth. Today, Rob discusses measuring and optimizing SaaS ROI.
Play Podcast
